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8月移动视频市场:爱奇艺APP月活破6亿,快手用户超乐视

2017-09-20 16:37:27   中国青年网

受原创内容爆发影响,中国移动视频独立设备数继2017年5月突破10亿台之后,依旧保持着高速增长。根据最新的艾瑞mUT数据显示,2017年8月,中国移动视频独立设备达10.6亿台,爱奇艺APP月独立设备数6.1亿台,占移动视频总用户的57%,也是唯一月独立设备超6亿的视频品牌。腾讯视频、优酷分别以5.7亿台和3.6亿台位列二三,短视频持续爆发,快手以1.4亿台的月独立设备数超越乐视视频,位列第四。

根据艾瑞mUT数据显示,爱奇艺日均独立设备数达1.6台,高于腾讯视频的1.4亿台和优酷的0.7亿台,视频三强的地位依旧稳固。受中国首档Hip-hop文化推广节目《中国有嘻哈》与超级网剧《河神》等现象级节目影响,爱奇艺持续保持在视频行业中的领先地位。在体现绝对市场份额的月有效使用时间方面,爱奇艺APP以76.8亿小时持续领跑,腾讯视频、优酷APP分别以57.5亿小时和41.9亿小时稳居第一阵营。

2017年3~8月,日独立设备数趋势

2017年3~8月,月独立设备数趋势

现象级内容驱动了视频平台整体的数据提升,但围绕IP开发的娱乐应用,则刺激了用户在视频平台上的黏性提升。数据显示,2017年8月,爱奇艺APP的单机月使用时间达757分钟,领先优酷的692分钟和腾讯视频的608分钟,稳居行业首位,显示出围绕IP开发所提供的文学、游戏、电商、直播等娱乐应用对用户的吸引度,以及娱乐生态作为视频发展趋势的前景日趋明朗。

2017年3~8月,月度总有效时间趋势

相对视频第一阵营的稳步增长,短视频作为今年视频行业的风口,对原有格局的冲击仍在继续:2017年8月,快手APP和西瓜视频(原头条视频)同时在独立设备数上超过乐视视频。近期市场推广投入巨大的快手APP,以日独立设备3628万台和月独立设备1.4亿台的成绩,仅次于爱奇艺等三强,位列第四。

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