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英媒:中国多项创新首开先河 美国开始“山寨”中国

2017-09-20 11:27:11   

中国日报网9月20日电 19日,英国《金融时报》刊发题为《中美创新对比:如今谁在山寨谁?》的文章,报道指出,很多中国公司在全新的服务和商业模式上已经一马当先,中国正逐渐甩掉科技山寨国的名声。

《金融时报》列举了4大中国首开先河的领域,包括共享单车、二维码、社交媒体、零售等。这些领域,中国正在用惊人的速度开辟了一条创新先河。

中国迎来了共享单车时代,使用者可以通过手机应用解锁单车,可以在任何地方骑走或停放单车。很多单车甚至配有GPS定位。《金融时报》还谈到了在国内共享单车大战正进行的如火如荼之际,在美国加州、北卡罗来纳州和佛罗里达州也有了类似服务的LimeBike共享单车,而它正是美国版的摩拜单车。

除了共享单车外,二维码也在中国首开先河的阵列里。

对于中国大多数地区,二维码是解锁数字世界的钥匙。用户用移动设备扫一扫这个矩形图案,就可以使用共享单车、为商品付款、以及获取新联系人的信息。《金融时报》指出,2013年二维码在中国火热的时候,在美国却没有引起重视,而如今美国企业似乎正在转变观点。

报道举例说,美国一款“阅后即焚”的照片分享应用Snapchat,在2015年采纳了二维码这个想法,允许用户通过扫描其他人的二维码来关注对方,并进而利用二维码为用户访问网站提供便利。此外,社交网站脸书今年也试推出“奖励”二维码,用户在特定商店出示这种二维码可获得折扣,媒体音乐服务平台Spotify也采用了二维码技术帮助客户分享音乐。

另一个引以为傲的是被追逐脚印的社交应用微信。

一款与微信同行的即时通信应用程序WhatsApp在上个月推出企业账户,《金融时报》指出,这表明这款美国短信应用在由中国同行微信开辟的道路上又前进了一步。在中国,企业与社交媒体中的客户建立联系、发布信息或新闻的方式就是通过微信。根据业内估计,微信如今拥有超过2000万个“公众号”。

WhatsApp如今正准备追逐这股浪潮,沿着微信留下的脚印前进。为了帮助企业与客户保持联系并赚取利润,这款脸书旗下的应用开始提供“认证”账户,这样一来客户就知道他们联系的不是山寨店或冒牌服务。

引领创新潮流的阵列里,还有由中国电商们改革的“新零售”。

今年6月,当亚马逊(Amazon)斥资137亿美元收购全食(Whole Foods)、把线上竞争带到实体店时,整个世界倒吸了一口气。但中国竞争对手已在更早的时候加入了这场竞赛。

电商巨头阿里巴巴(Alibaba)于5月入股中国国内超市集团联华,在那之前还入股了百货商场运营商银泰。采用与亚马逊类似的重资产运营模式的京东,已经制定了大规模涉足实体店的计划。

《金融时报》指出,现在还有很多创新有待挖掘或拓展。美国移动支付市场规模远不及中国,根据艾瑞咨询(iResearch)的数据,去年中国移动支付市场价值8.8万亿美元。电子红包正在其他地区生根开花:由腾讯注资的Hike(总部位于新德里的短信应用独角兽)已经在印度推出电子红包服务。

但是中国可以说最令人垂涎的趋势是一样最基本的东西:教育。去年中国培养的科学、技术、工程和数学方面的毕业生是美国的8倍多。即使考虑中国庞大的人口基数,这种差距也是不成比例的:这意味着还会有更多创新诞生在中国。

(编辑:田阿萌)

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