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苹果发布会场外黑科技抢眼,优酷AI直播实时字幕成亮点

2017-09-14 16:26:42   中国青年网

齐鲁晚报讯:北京时间9月13日凌晨,苹果秋季新品发布会火爆开场。虽然之前剧透严重,拥有5.8英寸OLED全面屏、3D面部识别功能的iPhoneX,作为iPhone十年里程碑之作,仍然引发中国粉丝在直播平台上的热烈讨论。

在国内众多直播平台中,优酷应用人工智能技术提供实时中文字幕,以优质的用户体验,吸引了430万人观看这场直播,创下历年苹果发布会直播的新纪录。

出于对中国用户的重视,苹果中国官方网站首次上线中文直播预告,并与优酷、爱奇艺和腾讯视频三家视频网站达成合作,推广此次发布会的直播。一场引爆果粉和科技迷的产品盛宴,也成为三大视频巨头的一次同台打擂。

不同于其他平台提供的同声传译或延时中文字幕,优酷从直播产品技术创新上实现了黑科技的突破——直播实时字幕系统。该项技术由优酷独家研发,是整合了人工智能、语音识别、在线翻译、同步字幕等功能的全新技术解决方案。

据了解,优酷研发此项技术的初衷,主要是针对大量用户追看海外剧集的需求,第一时间将各种语言的热门剧集配上准确生动的中文字幕,给用户极致的观看体验。但是,没想到收获了意外之喜,在大型海外发布会上成功刷屏。

此次苹果发布会中,优酷的实时中文字幕直播,不仅吸引了大量用户观看,还获得了其他平台的广泛引用。京东、斗鱼、熊猫TV,以及ZEALER等科技媒体都引入了优酷的直播流,显示出对优酷创新技术的认可。

据优酷方面透露,目前优酷的直播实时字幕系统即将接入到阿里ET人工智能系统,基于阿里大生态汇聚的消费数据、支付数据、位置数据、兴趣数据、社交数据和内容数据等,利用多维度和深度的大数据增强学习能力,在及时性和准确度上愈发成熟。未来将结合更多的人工智能元素,开拓更多的视听消费场景。

在内容产品技术方面,优酷借助大数据优势持续发力,积极探索内容和用户运营的创新路径。此次苹果发布会优酷产品功能开放“价格竞猜”“话题投票”引导用户全方位参与,丰富直播趣味性,让用户在直播体验中产生共鸣,也带动了点击率、观看时长和活跃度的明显提升。

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