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党的十八大以来,在以习近平同志为核心的党中央坚强领导下,全国上下积极适应新常态,主动引领新常态,牢固树立新发展理念,深入实施创新驱动发展战略,积极推进“中国制造2025”、“互联网+”等行动计划。经济结构不断调整,产业转型升级持续加快,新旧动能加速转换,中国经济开启了迈向更均衡发展的伟大转型。中国桥、中国路、中国港口、中国高铁、中国机器人、中国智能手机……一张张打上了中国标记的“
名片”,正以铿锵的脚步走向世界,持续推动着百姓福祉的提升,推动着中国经济的腾飞。
在经济全球化时代,品牌是企业乃至国家核心竞争力的体现。2016年,中共中央、国务院印发《国家创新驱动发展战略纲要》(以下简称《纲要》)。作为国家实施创新驱动发展战略的顶层设计文件,《纲要》指出,要形成一批品牌形象突出、服务平台完备、质量水平一流的优势企业和产业集群;制定品牌评价国际标准,建立国际互认的品牌评价体系,推动中国优质品牌国际化。在具体政策上,据不完全统计,2014年以来,国务院层面已经出台至少48份相关文件促进创业创新。这些文件的出台,无疑对中国品牌走向创新引领发挥着支撑作用。
资料图片:在空中飞行的大疆精灵4无人机。
数据显示,今年上半年,高技术制造业和装备制造业增加值同比分别增长13.1%和11.5%;战略性新兴产业增加值同比增长了10.8%。“中国创造”的品牌形象也初步显现:在智能手机领域,中国品牌去年贡献了全球1/3的出货量;在互联网领域,全球上市互联网企业市值排名前10强中,中国独占3家;在人工智能领域,大疆、摩拜单车等品牌更在海外“圈粉”无数,成为垂直领域的佼佼者……
近年来,随着国家推动“中国产品向中国品牌转变”,一批国际社会耳熟能详的中国品牌相继崛起,“中国制造”也在全球价值链上不断攀升,推动中国由制造大国走向制造强国。其中的每一个品牌,都显示着中国人民日益提高的生活品质,展示着中国近年来的发展速度,让世界看到一个更加自信的中国。
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