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“自行车第一镇”遇共享单车行业洗牌 专家:开拓新发展空间

2017-09-07 17:41:45   央广网

央广网北京9月7日消息(记者冯烁)据中国之声《新闻晚高峰》报道,今天(7日)下午,北京市交通委发布消息:经研究决定,暂停在北京市新增投放共享自行车。四天前,也就是9月3日,武汉市也对共享单车按下暂停键。据统计,目前已有包括上海、杭州、广州、深圳等12座城市叫停投放。悟空单车、3Vbike和町町单车三家共享单车企业相继倒闭,共享单车市场面临加速洗牌。

而另一方面,曾经伴着共享经济的东风,天津武清区的偏远小镇王庆坨一夜之间得到了几万到几十万辆自行车的订单,如今单车行业冷风吹来,也遭遇了“瞬间萧条”的危机。下半场的共享单车行业何去何从?

随着共享经济的风吹起了共享单车,不少城市的道路边上都出现了共享单车的身影。从整个产业链来看,风口上的共享单车就像给整个产业打了一剂强心针。伴着东风,一夜之间几万到几十万辆自行车的订单砸向了天津武清区的偏远小镇王庆坨。曾经有媒体这样形容当地的自行车产业——“一夜复活,满地是钱”。

当传统自行车制造业似乎找到了新发展方向的时候,共享单车企业“摆地圈车”的情况也引起了不少人的不满。中国社会科学院社会研究所所长张翼曾在采访中表示,疯狂生长的共享单车造成大量车辆空置路边,严重影响了行人与交通。“骑完以后经常放在人行横道上、马路边上、小区居民门口,甚至把地铁进口堵住,这个过程中也有其他群体,比如出租车群体、开车群体也存在很大程度不满。”

针对这样的情形,这半年国内多个城市出台了“限投令”,杭州、福州、郑州、南京、广州、上海、深圳、武汉等多个一线、二线城市先后禁止投放共享单车新车。

除了有关部门推出“限投令”外,随着悟空单车、3Vbike和町町单车三家共享单车企业相继倒闭,有业内人士分析,市场已经进入加速洗牌的阶段,而这也直接影响到号称“中国自行车第一镇”的王庆坨。

天津王庆坨镇美邦车业主要承接小蓝车的业务。此前,为承接40万辆小蓝单车的订单,美邦自行车公司还曾专门追加了一条生产线,在最繁忙的时候差不多20个员工组成了一条长约50米的流水线。如今,追加的这条生产线已经暂停生产。美邦车业总经理苏昌茂介绍,市场不好,5月份就停了,现在出口的这方面影响不大,现在做内销影响挺大,内销产量应该减少至少50%。

像美邦车业这样有着同样经历的不在少数,不到半年的时间里机器的轰鸣声就已经消失,厂房内不见一位工人,生产的车架部分被装箱部分成排堆放着,上面布满灰尘,甚至工厂反映有共享单车拖欠货款十几万至两百万元不等。

从一夜复活到瞬间萧条,似乎离不开一个原因就是产能过剩。其实早在几个月前就已经有业内人士表示,共享单车因面对激烈的市场竞争会采用超量投放的方式占有市场,但当共享单车进入平衡期之后,市场上多出这部分产能将让自行车市场进入另一个调整期。

互联网专家王越表示,在新时期,企业要想妥善解决扩建的生产线和消化掉水涨船高的配件成本、劳动力成本,需要从空间上找机会。“要么在国内三四五线打开市场,要么出海寻找新的市场。看总的用户普及量,或者市场占有率。其实中国市场还远远没有饱和。在很多地方,也许他们需要的车辆品种、服务方式跟大城市有所区别,但很明显在相对经济不发达城市地区这种需求日益呈现出来,在这些市场开拓新的发展空间是非常有效的方向。”

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