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培训机构热炒高考状元借势营销 律师:涉嫌违法

2017-09-07 13:42:01   国际在线

未来网北京9月6日报道,“这是违法的。即便取得相关学员的授权,也是违反了《广告法》。若没有取得学员的授权,不仅违反《广告法》,还侵害了学员的肖像权、隐私权,违反了《侵权责任法》。”针对一些在线教育平台在官方网站上利用高考状元学员的信息宣传,北京市京师律师事务所律师钟兰安在接受未来网记者采访时这样表示,以受益者身份做推荐、宣传违反《广告法》第二十四条。

未来网记者注意到,在线教育机构猿辅导在官方网站上贴出了2016年猿辅导高考状元的信息。还在微博上发布消息,宣称在2017年高考中,有5名状元是猿辅导学员,并借高考状元推出直播课的促销活动。

图为猿辅导官网上的截图。

记者梳理发现,在学霸君、学而思培优、高思教育等多家教育机构的官方网页也有类似的宣传,利用高考状元推荐自己品牌。

高考状元“商业化”,一直遭受争议,却备受众多教育机构的追捧。

今年以来,学而思高考研究中心推出高考状元访谈栏目,猿辅导策划系列状元直播课,作业帮授予高考状元 “首席学习官”,网易有道精品课月薪1万邀状元做实习生……在线教育机构拿高考状元大做文章,有意借高考状元为自己站台、引流。但此类做法或涉嫌违反新《广告法》。

  高考状元分享经验,并非教育机构学员

图为学霸君官方网站上的宣传截图。

图为学而思培优官方网站上的截图。

图为高思教育官方网站上的截图。

行业内人士告诉未来网记者,高考状元商业化如果用在教育培训领域,很容易给公众造成误导,北京律师张新年也表示,很多状元并非真的是教育机构学员,教育机构为了吸引用户,在这方面造假的案例有很多。

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