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《中国有嘻哈》《河神》承包今夏话题讨论热度 爱奇艺暑期档内容表现强劲
2017-09-05 12:00:43 中国经济网
暑期档历来是视频内容集中爆发的时节,各视频平台不仅加紧头部内容布局,更持续发力优质自制内容,实现平台影响力的释放。作为国内领先的综合性视频平台,爱奇艺精准把握用户需求,揽尽全网最全最热的大剧与综艺,于今年暑期档推出众多头部及精品化内容。其中,爱奇艺《中国有嘻哈》、《河神》分别以爆款超级网综和品质口碑剧王在暑期档脱颖而出。依托于全网最大的用户群体优势,爱奇艺进行差异化内容布局,以高品质的内容持续构建丰富的娱乐内容世界。
《中国有嘻哈》《河神》持续引燃话题讨论度获封暑期档爆款
《中国有嘻哈》作为爱奇艺重磅推出的中国首档Hip-hop文化推广节目,截止目前播放量已超21亿,持续位居艺恩、Vlinkage等权威榜单榜首,#中国有嘻哈#相关话题微博热搜榜上榜250次以上,连续17天位居微博网络综艺节目实时榜榜首,成为暑期档当之无愧的爆款网综。此外,爱奇艺《中国有嘻哈》豆瓣评分高居7.2分,一举成为同期豆瓣评分最高的纯网综艺节目。新华社、BBC、《第一财经周刊》、《财经天下》、艺恩网等超百家媒体均对爱奇艺《中国有嘻哈》进行了大幅报道和推荐;此外,中央电视台英语新闻频道(CGTN)黄金档王牌新闻节目《China24》更充分肯定了爱奇艺将《中国有嘻哈》将娱乐综艺内容转化为大众流行文化,给予超高评价。
在超级网剧方面,爱奇艺《河神》凭借在服化道、画面构图、镜头美学等诸多细节方面呈现出的电影级品质,成功收获16亿次播放量,用户及行业口碑不断高涨,并最终以8.4分的豆瓣超高评分收获2017年最高评分网剧。同时,在最新的豆瓣热门电视剧榜中,爱奇艺《河神》凭借超高的用户口碑及关注度一举击败《权力的游戏》荣登第一。同时,《河神》在播出期间更收获新京报、毒舌电影、骨朵网络影视等在内的数十家媒体、影视评论人的肯定,被力赞“中国特色美剧表达”“爱奇艺开启网剧电影级制作时代”。
精众化内容协同爆发爱奇艺多部剧集、综艺口碑表现突出
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