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资本青睐本土动画电影

2017-09-05 02:31:42   中国青年网

“我特别想带儿子看一场国产动画电影,但总是场次凑不好。”杭州动漫迷许先生对今年暑期的国产动画电影略感遗憾。

复盘暑期档国产动画电影,相比过去两年的暑期档而言,今年的场面可谓不热闹。据了解,今年7、8月份共有9部国产动画电影登陆院线,受排片率和口碑的双重影响,在票房上不是太亮眼。其中,有2部国产动漫破亿元票房,卖得最好的是《十万个冷笑话2》,截至发稿时,已超1.3亿元。而《豆福传》被导演称之为“惨败”——筹备8年、斥资2亿元,累计票房不到1600万元。略显尴尬的是,今年9部国产动画电影的总票房不及一部进口片《神偷奶爸3》,这部片子的票房是10.38亿元。

杭州一家动漫公司CEO认为今年票房不是很理想的原因在于,“今年暑假《战狼2》非常强势,再加上动画电影本身没有特别的亮点。”

尽管暑期档国产动画电影表现不太亮眼,但资本不改汹涌之势。据比达咨询数据,截止到2017上半年,中国动漫产业产值达到786亿元,同比增长20.1%。今年上半年,国内动漫领域发生了30多起融资事件(部分企业完成两轮融资),融资总金额约10亿元人民币。

作为动漫之都,杭州也在持续发力。7月宣布获得阅文集团5千万元投资的杭州娃娃鱼动漫,目前正在筹划动画电影的前期;7月28日,杭州天雷动漫双喜临门——获得数千万元A轮融资、动画电影成功立项。

令人期待的是,10月1日,杭州本土产的动画电影《昆塔2:反转星球》将在全国上映,而出品方博采传媒已在筹备《昆塔3》,有意持续打造IP。

杭州动漫游戏协会相关人士表示,杭州一直在为国产动画电影的发展做出积极努力,特别是经过这几年的发展,“杭产”动画电影进入了新的阶段,有望更加出彩。 本报通讯员 吴恩慧

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