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“小黄车”在美国又下一城,中国“新四大发明”怎样叩开北美市场?

2017-09-04 18:17:54   中国经济网

经济日报-中国经济网9月4日讯(记者 崔国强)9月4日,ofo小黄车宣布进入美国马萨诸塞州伍斯特市,以帮助当地建立更加环保的城市交通出行体系。这是ofo继此前宣布进入西雅图之后,在美国市场迅速开辟的另一座城市,ofo小黄车明显加快了布局北美市场的步伐。

众所周知,马萨诸塞州又称“麻省”,有着众多知名高等学府,哈佛大学和麻省理工学院都位于该州。伍斯特是美国著名的大学城和文化名城,马萨诸塞州第二大城市,有克拉克大学、伍斯特理工学院等高等院校,以及众多美术馆、博物馆和图书馆。根据计划,ofo小黄车会在伍斯特市中心和该地区的7所大学率先投放,并未来将在麻省更多地区投放数千辆单车。所有车辆均拥有最新一代智能锁和无国界使用的全球版app,仅支付1美元每小时的费用,即可实现便捷骑行体验。同时,ofo小黄车还在当地进行精准的调度服务,根据实时需求情况,及时调度到使用频率较高的区域,充分满足用户“最后一公里”出行需求。

据了解,ofo小黄车与伍斯特地区商会进行了深入合作,并获得了包括伍斯特区域运输管理局(WRTA),马萨诸塞州中部区域规划委员会(CMRPC),马萨诸塞州中部高等教育联盟(HECCMA),伍斯特市规划办公室和市政执行长办公室等部门机构的多方支持,并共同制定了进入当地运营的共享单车计划。

ofo小黄车对于伍斯特来说,不仅能给当地民众带来低碳便捷的短途出行体验,还将帮助建设伍斯特的可持续交通出行体系。伍斯特市政执行长爱德华奥古斯都表示:“我们很开心ofo小黄车能够来到伍斯特,号召越来越多的人用骑行的方式保护环境。ofo可以帮助我们共同制定城市骑行道路和基础设施方案。我们认为ofo不仅仅是交通替代工具,而更是提供了一种享受城市的积极生活方式。”伍斯特地区商会CEO提姆默里表示:“ofo小黄车的进驻好处很多,从对城市的经济发展的重要性,到对市民健康的好处,这也将帮助伍斯特吸引更广泛的企业和居民。”

ofo美国副总裁林文欣表示:“我们很荣幸能够进入伍斯特,ofo小黄车以‘让世界没有陌生的角落’作为最初的愿景,现在我们已经看到了小黄车对全世界各座城市的影响。ofo小黄车可以减轻用户上下班负担,为需要的人提供便利,增加游客的交通选择,减少私家车对环境的影响。我们非常期待通过与商会的合作在伍斯特进行有序高效的运营。”

短期内,ofo小黄车相继在西雅图、伍斯特两座不同规模的美国城市落地,对于开辟其多元化的北美市场,乃至全球市场具有深远的意义。ofo在西雅图的成功运营服务,可以成为ofo推进美国所有大城市的最佳实践。而伍斯特的经验,则为ofo进入更多美国中小型城市做好准备。据了解,伍斯特总人口的21%是外来移民,以墨西哥裔、非洲裔为主,西班牙语是第二语言。ofo在伍斯特将服务于更加广泛的人口构成,促进当地社区的互动和文化融合,ofo的物联网和移动终端服务更是为这座美国历史名城注入了科技活力。

据悉,ofo小黄车被国外用户亲切的称呼为“中国新四大发明”,作为共享单车原创者和领骑者,已经在全球掀起了低碳环保骑行浪潮。上周ofo小黄车还宣布了app全球支付体系正式打通,ofo用户可以通过任何语言的app直接扫码解锁全球任何城市的小黄车,真正意义上实现无国界使用,为在中国、新加坡、英国、美国、哈萨克斯坦、泰国、马来西亚、日本、奥地利九大国家的ofo用户提供无缝对接的舒适骑行体验。据统计,ofo已连接了超过800万辆共享单车,日订单超2500万,为全球超过170座城市上亿用户提供了超30亿次高效便捷、绿色低碳的出行服务。

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