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中国葡萄酒消费激增 领跑全球市场

2017-09-04 10:11:53   中国经济网

金秋九月,金砖国家领导人第九次会晤将在中国厦门举行,世界目光再次聚焦华夏大地。

据人民日报报道,8月14日,在巴西智库瓦加斯基金会举办主题为“国际大舞台上的中国”研讨会上,里约天主教大学国际关系学教授保罗·罗贝尔就表示:“在座各位肯定不敢相信,有着茶文化传统的中国已经成为全球前三大葡萄酒市场。这个事实可以从另一个角度证明,为什么我们说中国经济增长对全球的贡献率超过30%,世界的发展需要中国。”

中国经济增长的成就有目共睹,随着国内葡萄酒需求日益旺盛,中国对全球葡萄酒市场的引领作用也愈发强劲。

中国将成世界第一大葡萄酒消费市场

年轻消费者渐成中国葡萄酒市场消费主体

国际葡萄酒及烈酒展览会最新的调查报告显示,快速增长的中产阶层、年轻一代消费习惯的改变、葡萄酒知识的普及以及中国电子商务的迅猛发展都让中国葡萄酒消费愈加强劲且具有潜力,庞大的人口基数使中国成为全世界最具吸引力的葡萄酒市场之一。

国际葡萄与葡萄酒组织(OIV)公布的数据显示,2016年中国葡萄酒消费量初步统计达17.2亿升,比2015年增长6.9%,增幅位居全球之首。

越来越多的中国人喜欢上喝葡萄酒

然而,中国葡萄酒目前的市场总量,相对于白酒数千亿市场来说还只是“小兄弟”。数据显示,现在中国的葡萄酒人均消费是1.2升,但法国人均是40多升,随着人们消费观念的改变,加之葡萄酒文化的普及以及新媒体的推波助澜,未来3到5年中国葡萄酒必将会高速增长。

中国市场引领葡萄酒全球出口涨势

随着中国葡萄酒市场的逐渐成熟,我国葡萄酒进口数量呈现惊人的加速趋势。传统的葡萄酒生产国不再主导整个行业的走势,中国开始领跑全球葡萄酒市场。

2016年糖酒会张裕发布“进口酒大单品”战略

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