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辽宁省沈阳市旅游委员会副主任闫守祝9月2日接受记者采访时表示,新媒体融合时代,对于旅游业的发展而言,要想实现自身的稳健发展,则需要获得广泛的潜在消费群体,进而转变为自身发展的动力。借助新媒体的宣传,能够加工旅游景区的景观展现在人们的面前,进而激发百姓想要去旅行的兴趣与积极性。
新媒体对旅游业发展的影响会怎样?闫守祝说,起初旅游业主要依靠建设经典景区、宾馆饭店等传统基础要素,现基于信息化时代背景下,百姓接受信息的途径越加的丰富。借助媒体信息的传播,对于百姓而言,能够不断丰富自身的视野,实现对相应事物的深刻认知。
闫守祝表示,对于旅游业的发展而言,要想实现自身的稳健发展,则需要获得广泛的潜在消费群体,进而转变为自身发展的动力。借助新媒体的宣传与推广,能够促使相应的信息被大众群体所广泛接受,进而通过良好舆论氛围的形成来影响百姓的思想意识。借助新媒体的宣传,能够加工旅游景区的景观展现在人们的面前,在视觉冲击下促使人们仿佛走进其中,进而激发百姓想要去旅行的兴趣与积极性。
“在此过程中,新媒体与旅游业发展间的密切关系得到了充分的体现。”闫守祝说,借助互联网+的信息化传播,使旅游业走向智慧化、现代化发展,实现旅游业精细化、高效化与绿色化。(秦逸 杨雅淇)
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