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《中国有嘻哈》决赛开启直播通道 爱奇艺奇秀引爆粉丝经济
2017-09-01 14:31:08 中国经济网
8月31日,由爱奇艺自制、中国首档Hip-hop文化推广节目《中国有嘻哈》将进行总决赛录制,并首次开启直播通道。网友们可通过爱奇艺奇秀直播参与决赛录制,并为自己喜爱的选手投票打call,助力他们冲击总冠军。此前,爱奇艺娱乐粉丝社区泡泡圈子还曾发起#嘻哈总决赛招募#话题,邀请广大嘻哈粉丝来到现场与选手一起摇摆。通过直播渠道与泡泡圈子的粉丝互动,爱奇艺《中国有嘻哈》实现了品牌、粉丝、选手间的三方共振,品牌借选手拉近与粉丝的情感距离,增强粉丝和品牌的互动,从而进一步向行业彰显出爱奇艺的品牌美誉度。
上周六,经过《中国有嘻哈》第10期的“厮杀”,“嘻哈四强”出炉----VAVA、GAI、PG One、艾福杰尼,四强将强势冲锋下一轮的比赛。与此同时,获得“败部复活”Buff的Jony J、小白、辉子也将加入争夺冠军战的名额。“谁将成为最强rapper”已成为全网热议的话题,亲眼见证总冠军的诞生更成为嘻哈粉丝们近来最期盼的事。面对粉丝们的呼声与诉求,爱奇艺首次推出直播环节,粉丝可以在直播期间内,通过奇秀等直播平台参与投票,投票票数将直接决定4进3的选手成绩。
正如爱奇艺创始人、CEO龚宇所述,“历经多年发展与探索,爱奇艺已经成长为集强大的内容分发能力和货币化能力于一身的娱乐平台”。IP为核心,集影视、文学、游戏、商城、直播、社交等于一体的泛娱乐生态体系也正在不断完善。在《中国有嘻哈》热播期间,爱奇艺先后邀请PG One、艾福杰尼等选手空降爱奇艺泡泡,与粉丝亲密互动,增强用户陪伴感。其中,PG One互动期间,一小时内,互动视频流量高达400万,粉丝盖楼61.2万层,为泡泡圈子拉新6.8万粉丝。加之本次的直播通道,《中国有嘻哈》在以娱乐内容见长的爱奇艺生态圈内,为粉丝提供了全程追综、全程陪伴、全程见证的机会。将内容影响力向IP生态多领域纵深渗透,最终将使爱奇艺形成更加广泛的商业与品牌价值。
随着视频行业进入下半场,行业竞争升级,单纯从内容入手已经很难突围。与此同时,移动互联网崛起,“粉丝经济”又有新的展现。作为国内领先的综合视频服务平台,爱奇艺精准把脉市场趋势,从用户体验着手,在加强对优质内容的深度运营的同时,以粉丝经济为突破口,跨生态联动,升级视频娱乐体验。时值爱奇艺《中国有嘻哈》决赛录制之际,以直播环节、投票互动以及泡泡交互,爱奇艺为粉丝带来了更多维度的娱乐体验附加值。可以预见,未来的粉丝经济将是娱乐生态经济,以明星选手为内容,平台资源为渠道、粉丝用户为经济的模式将逐渐完善。
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