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中国银行敦煌支行走进企业开展 “金融知识交流会”活动

2017-09-01 09:56:06   中国青年网

为积极推广个金业务,大力发展中间业务产品,8月23日,中国银行敦煌支行组织员工专程来到甘肃恒亚水泥有限公司,采取金融知识交流及现场营销的方式,开展“金融知识交流会”活动。甘肃恒亚水泥有限公司行政副总及员工等100余人参加了此次活动。

交流会上,敦煌七里镇支行理财经理通过家庭资产配置及理财技巧展开讨论,详细介绍了中行各项金融产品的特点及使用方式,重点推荐了电子银行、信用卡、中银E商、中银E贷等业务产品。企业员工均表现出浓厚兴趣,现场参与气氛热烈。活动结束后,该行共开立手机银行28户、信用卡进件36份、中银E商32户,成果颇丰,达到了活动预期效果。

此次走进企业,该行将营销模式从等客户上门转变为走出银行主动营销,将金融知识交流与现场营销相结合。今后,该行还将不断丰富营销方式,将此类活动长期开展下去,为业务发展打下坚实基础。 (聂磊)

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