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弘高创意上半年净利润8150万 签约额同比大幅增长
2017-08-31 11:06:15 中国经济网
中国经济网北京8月31日讯 昨日,弘高创意披露了2017年上半年年报。报告显示,2017年上半年弘高创意实现营业收入11.31亿元,实现归属母公司净利润8150万元 。
业绩增长、营销拓展带来的客户过于分散,优质客户目标不够清晰,服务能力亟需加强的问题亦愈加显著,因此,为着眼于公司未来长远稳健的发展,更好地回报股东,从2016年下半年起,弘高创意就开始着力调整战略部署,采取强化优质客户目标及重点项目筛选的转型策略,重点跟进国家战略投资布局及地产新生态,如雄安新区、特色小镇、产业园区、PPP项目、新型智慧城市即城市综合体、既有建筑改造等业务,制定新的客户评选机制,在完善服务原有优质老客户的同时,积极开发渠道型、战略型新客户,放弃部分非优质客户及项目(特别是风险系数高的垫资类项目的签约及实施),并加强营销团队的建设,加强设计、施工协同配合,不断提升自身服务能力。
从半年报看,虽然2016年实施的客户目标转型及项目优选的战略对2017年上半年的收入增长造成了不利影响,2017年上半年收入和利润相比2016年同期有所减少,但却为弘高创意未来发展储备了大量优质的客户资源,奠定了弘高创意对大客户、渠道客户及战略客户的服务能力,弘高创意2017年上半年与2016年同期相比签约额增长超过30%。
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