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蒙牛营收保持高增长 上半年利润提升近20%

2017-08-31 09:48:31   中国经济网

图为蒙牛集团总裁卢敏放。经济日报-中国经济网记者 韩肖

经济日报-中国经济网北京8月31日讯 (记者 吴晓薇)8月30日,蒙牛乳业(2319.HK)在港发布2017年中报。公告显示,上半年销售收入在2016年9.7%高增长的基础上再保持8.1%的高涨幅,达到294.658亿元人民币,经营利润18.056亿元,同比增长18.4%,净利润11.3亿元,同比增长4.7%。

中报显示,明星品牌表现抢眼,去年销售额即已突破百亿的中国牛奶第一单品特仑苏获得了接近10%的增长,纯甄、真果粒分别收获了35%、25%的高增长,冠益乳、优益C等产品也取得良好业绩。

与此同时,蒙牛推出的一系列新产品也成为公司业绩快速增长的新动力。其中,特仑苏除了将有机奶再次升级外,还推出低温酸奶新品,获得了良好市场反馈,优益C首创的LC-37新品,帮助品类取得新的突破。

在原材料价格不断攀升、乳品行业成本压力显著加大的背景下,蒙牛通过提升固定资产利用率、提升共享运营效率以及对品牌及SKU重新梳理等手段,使公司盈利能力不断增强,上半年经营利润获得了近20%的增幅。

据经济日报-中国经济网了解,作为国内首个通过“三同”认证的企业,蒙牛产品在包括中国香港、澳门以及新加坡、缅甸等海外市场获得了普遍认可,上半年,公司海外市场销售额同比提升40%。乘“一带一路”东风,公司在新西兰、白俄罗斯签署合作协议,并在大洋洲打通了从奶源到生产销售、从研发到质量管控的全部环节,开创了中国乳品企业海外全产业链布局的先河。

在品牌建设上,蒙牛充分利用与中国航天事业14年的战略合作良好基础,打造“航天品质、健康中国”的品牌形象,于今年首次进入全球乳业10强。在渠道建设上,持续推进产供销一体化运作,深化通路精耕,通过细化市场布局和精准市场分级,实现对市场的最大覆盖。在团队建设上,通过持续推进组织变革,提高决策效率与响应速度,激发人才潜力,提升员工效能,为建立面向长期战略成功所需要的组织架构及人才匹配打好了基础。

此外,蒙牛不断整合上游供应链资源,通过增持现代牧业(1117.HK),确保奶源供应的品质和稳定性。奶粉板块,国家公布的首批婴幼儿配方乳粉配方注册申请名单中,雅士利旗下七大系列共计21个产品配方通过配方注册,成为获批配方数量最多的企业,为下一步的增长奠定了良好基础。

蒙牛集团CEO卢敏放对蒙牛下半年以及未来的表现充满信心,他表示,集团将在供应链系统集中管理、创新产品推进、用大数据了解消费者需求、持续开拓海外市场、打造求真务实的企业文化等方面持续发力,不断巩固渠道优势、提升运营效率、增强盈利能力,实现业绩、利润更高。

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