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为吸引中国游客刺激旅游业发展 韩国又放新招

2017-08-30 10:16:46   央广网

韩国《亚洲经济》援引釜山市政府29日消息称,为了吸引中国游客赴韩医疗旅游,促进商铺和传统市场发展,市政府与中国最大的在线支付服务提供商支付宝签署谅解备忘录(MOU)。

通过该谅解备忘录,釜山市内主要商圈、旅游景点和交通工具将搭载支付宝结算系统。同时,釜山和支付宝还将举行交流活动,分享在科技金融领域的技术和经验。

支付宝在中国拥有5.2亿用户,扫描二维码是其主要的结算方式。2015年,支付宝在韩国广泛推广,并于次年11月在首尔成立了首个海外客服中心,目前的首尔明洞商圈已基本覆盖了支付宝结算服务。

釜山市政府将于近期针对传统市场、主要商圈、医疗机构和景点业主举行推介会,促进支付宝在当地的推广与普及。釜山市政府预测,将以支付宝“安家”釜山为契机,力争吸引150余万人次的中国游客来釜山旅游,加盟店规模提升至5万家,刺激消费达3000亿韩元。

另外,釜山加大了吸引中国游客的宣传力度。调查数据显示,去年赴釜山旅游的中国游客为93.998万人次,今年上半年为22.693万人次。(丁洁芸)

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