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观致成为全球性汽车企业 只是时间问题
2017-08-29 16:11:29 中国青年网
观致汽车有限公司董事长 陈安宁
我们一直强调要为消费者做更好的车,再加上我们要面对更年轻的消费者,出于这些考虑,我们开创了第二个产品系列叫Model Young。实现这个产品系列的平台就是T1X。T1X这个平台是我们和奇瑞合作的,由观致、捷豹路虎、奇瑞一起开发,目的是打造属于观致品牌体系的产品,它的基本支柱是时尚的设计、一流的品质和观致逸云3.0所带来的独特体验。还是观致的基本基因,只是它更加时尚,更加动感,而且配置更加丰富。还有一个很大的好处,就是有一些零部件我们也是共享的,有了规模效应,成本就可以降下来。我们的原则就是“花小钱办大事”。最近《疯狂的观致》品牌风暴正在进行中,从目前情况来看,对观致知名度的提升非常有帮助,五期直播之后有2亿的观看量,真正互动超过2000万。最终,我们是希望通过各种努力把观致打造成为全球性的汽车企业,而且我们相信这只是时间问题。
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