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“零售业春晚”17载 苏宁之夏解码智慧之路
2017-08-29 11:16:32 中国经济网
8月28日,七夕之夜,有人秀恩爱,有人虐狗,但最疯狂的莫过于,苏宁南京全球总部上演了一场万人“约会”的盛况。一场以“就是这个FUN”为主题的大Party“苏宁之夏”引发了广泛关注。
12位体育名嘴助阵、互联网创新千万大奖、“最美快递员故事”感动中国、公益献声担当社会责任等,这台堪称“零售业春晚”的神奇晚会,已经延续了17年,吸引着苏宁全球18万员工、众多明星大咖与社会各界一起狂欢。
而苏宁控股集团董事长张近东一首《恋曲1990》的压轴演唱,更是诉说了苏宁创业以来27年风风雨雨的拼搏历程。“苏宁之夏”早已不仅仅是内部年会,更成为外界观察中国零售业的窗口,观察苏宁成长与变化的窗口。同一个苏宁之夏,不同的发展内涵,作为智慧零售的领军企业,苏宁构建起的大服务、大消费的生态圈正在引发全社会的广泛关注。
张近东 一曲《恋曲1990》诉初心
“黑科技”要上天 千万创新奖砸下来
30架无人机腾空而起,在空中排列成“SN”的星点图案……当晚的“苏宁之夏”堪称科技展,苏宁云商表演的《无人机灯光秀》、IT《来自星星的你》里展现了大量无人机、无人店、VR等“黑科技”身影,事实上这些已不只是晚会中的“秀”,更是如今苏宁智慧零售的现实支撑。就在当天,苏宁首个无人店在总部附近的徐庄苏宁生活广场正式开业运营。
无人机在苏宁之夏夜空排成“SN”的图案
除了炫酷的“黑科技”,更重要的技术是背后的“数据”,张近东正在发起一场“数据革命”,要求上至总裁,下至一线员工,都要建立起通过大数据开展工作的意识,掌握数据经营的能力。
由此,晚会现场最大的惊喜砸向了那些代表“智慧零售”的互联网创新项目,该奖项今年覆盖范围再次拓宽,涵盖了零售云、会员一账通、数据开放合作、传播创新等多个领域,奖金总额达上千万元。该奖项缘起于2014年苏宁之夏上,张近东亲自设置的互联网创新奖,以奖励那些敢于大胆创新,为集团做出重要贡献的小团队和个人,这几年已经陆续颁发了几千万的创新奖励,每年的力度还在不断加大。
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