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七夕数据:北京IT人和大学生单身最多

2017-08-28 17:21:05   央广网

七夕已婚人士

花费超600元

“认真过节”已成为越来越多非单身人士的选择,阿里数据发现这些群体中的86%会提前消费,关于七夕的搜索内容从8月13日开始抬升。而有趣的是,男士们可能不知道给女朋友“买啥好”,因此淘宝搜索“送女友”的频次大大超过“送男友”,达28万次。

在七夕礼物的选择上,阿里数据显示,费列罗、歌帝梵是巧克力品牌中最畅销的;而和巧克力最为搭配的鲜花方面,各大品牌花卉也表现抢眼,畅销榜上flowerplus(花+)、乐之恋、roseonly等等居高不下。作为七夕礼物,口红也成为男士表达爱意的常选方式,MAC、YSL、DIOR、纪梵希都成主流选择。

买礼物、过节日当然免不了要花钱,度过一个七夕节要花费多少钱呢?阿里数据显示,这个七夕,已婚人士平均花费618元,恋爱青年平均花费314元。单身人士当然最省钱,他们平均只花费259元,有的甚至实现了零支出。

今年七夕紧挨着双休,请上一天假秒变“小长假”,因此也催生了七夕出游之热。飞猪数据显示,南方城市的恋人计划出游最踊跃(如上海、广州、深圳);而热门目的地则分别为上海迪士尼度假区、广州长隆水上乐园、珠海长隆海洋王国等。对于出游过节,情侣们当然也不会在住宿上亏待自己,相比其他,他们更热衷选择华住、万豪国际、开元酒店这样的品质连锁品牌。

网购越“淘气”

单身率越低

阿里巴巴通过大数据筛查,在淘宝、天猫上找到了1.5亿符合“单身人士”特征的用户,约占整体特征用户的60%。在这群单身人士中,男性不出意外地占据高峰,占比约为60%。在年龄方面,30岁以下的单身人士共占比74%,当然,大龄单身贵族也不在少数。

有趣的是,通过比对“淘气值”与“单身率”,阿里数据发现,网购多、信誉好、爱互动的“淘气值”高的人群更容易“脱单”。据了解,“淘气值”是阿里会员等级的统一衡量标准(包括天猫、淘宝),会根据用户12个月在淘宝、天猫、飞猪、淘票票等阿里旗下业务平台的“购买金额、购买频次、互动、信誉”等行为,综合计算出每个会员的“淘气值”。数据显示,“淘气值”越高,用户单身的可能性就更小;相反,“淘气值”越低,用户很有可能就是单身。

另有数据显示,在普通会员中(淘气值1000分以下),单身人士占比高达60%;而在超级会员中(淘气值1000分-2500分),单身人士占比迅速下降到4%,约520万人。看来,网购有助“脱单”不是没有道理。

(杨琳)

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