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​主动单身者增多 中国单身达2亿竟是这个原因!

2017-08-22 11:27:02   中国青年网

主动单身者增多 中国单身达2亿竟是这个原因!

原标题:主动单身者增多 带火单身经济你为什么还在单身?

单人用餐,海底捞火锅的店员会将玩偶摆放在客人对面,象征“与你一同用餐”;单人租房,可以按自己喜好选择不同风格,还有公共区域供单身租房人士交流……随着单身人士逐渐增多,单身经济也悄然逐渐兴起。

“单身经济”最初由经济学家麦卡锡2001年在《经济学人》杂志中首次提出。起初为“单身女子经济”概念。独身且收入不菲的单身女性是广告、娱乐等行业最理想的顾客。如今这个群体已不再特指单身的女性。

上海社会科学院青少年研究所所长杨雄分析,随着单身人口的增多,不再局限于女性的“单身经济”逐渐兴起,为经济发展和转型提供了更多可能。

从住宿到家居单身人群有新需求

“蛋壳单身公寓,不仅是公寓,更是享受生活”,“高品质单身公寓,选自如”……近年来,在租房市场兴起的同时,主打“单身”的公寓也不断涌现。

在深圳租房7年后,今年29岁的小琳“终于有了满意的小窝”。刚毕业那些年,小琳和同学在老旧社区里合租了两室一厅的房子。“房子冷冰冰的,没有温度,只觉得是个睡觉的地儿。”

这些不满,在她今年年初搬进泊寓单身公寓后有所消散。“住处、工作两点一线多无趣啊!现在我每天工作完,都会和同住泊寓的朋友在公共区域一起健身、聊天。好几次我们一起吃夜宵到凌晨。这不仅是个用来遮风避雨的房子,还是一群有梦想,共同追求进步的年轻人的集聚地!”小琳说。

像小琳这样对自己居住品质有要求的单身人士,让租房公寓企业看到了机会。目前,蛋壳、自如、乐乎等多个租房品牌都打造了单身公寓。

例如,万科旗下某单身公寓品牌近年来在北京、广州、成都等十余个城市广泛分布,公寓面积多在15—40平方米之间,基础配套一应俱全,房客可拎包入住。房屋装修风格总体以温馨、简约、年轻化为主,配有清雅隔间、豪华loft等各种风格。

“单身人士在享受独处的同时,都有一定社交的需求。”该负责人称,因此公寓在每层楼都会开辟公共区域,租客可以一同看电影、玩桌游、聊天等。

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