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2017年科隆游戏展:中国游戏公司展示、交流与洽谈合作的重要平台
中国展团亮相科隆国际游戏展
国际在线报道(中国国际广播电台记者 阮佳闻):最热门的游戏汇总,最新的VR体验,最专业的Coser,最火爆的现场气氛……世界上最大的电脑和电子游戏展会——2017年科隆国际游戏展于当地时间22日至26日在德国中西部城市科隆举办。作为欧洲专业的综合性互动式游戏软件、信息软件和硬件设备展览,科隆游戏展与美国E3游戏展、日本东京电玩展共称为世界三大互动娱乐展会。这么声势浩大的活动中自然少不了中国展团的身影。
本届展会被誉为“有史以来规模最大的一届”,吸引了910家来自全球50多个国家的参展商,展位面积超过了20万平方米,预计总观展人数将接近40万。而随着中国文化产业走出去的步伐越来越快,不少国产游戏商也是把这样的国际大型互动盛会作为重要的展示、交流与洽谈合作平台。他们中有的已经连续参与了数届科隆游戏展,有的则是初次登台亮相。
第一次参展的初创公司高魔游戏首个自主原创项目正处于研发中期。公司创始人之一的刘天宇在接受采访时表示,来到科隆国际游戏展一是来学习,了解海外市场的前沿项目以及全球最新的行业趋势;二是来检验自己的产品,听取包括开放商、本土化运营商等在内的业界人士所给出的意见。他说:“中国的游戏沉默了这么长时间,也是一个非常好的时机,出来跟大家打打招呼说:Hi,我们也开始在做一些非常不错的作品。很多的游戏发行商来到我们的展位都对我们的游戏很感兴趣,因为第一次看到来自东方的题材的游戏,他们会觉得吸引力。作为来自中国的团队,我们一定会去做我们擅长的、而且来自我们文化背景的东西。因为这才是我们给全世界玩家小小的一点贡献。另外一方面,我个人很相信的一句话就是:越本土化的东西其实越国际化。”
与往年参展商多为PC端游戏、网游和手游企业不同,代表目前国内最高制作水平的主机和VR游戏厂商在今年的展团中占了较大比重,可以说是一大亮点,也让海外开发商能够对中国游戏产业的最新发展趋势有更直观的认识。中国展团的策展方代表郭旭东今年是第五次来到科隆。他告诉记者,中国游戏市场去年的销售总额超过美国、跃居全球首位:“在这个市场上,我们有56%左右的是手游的份额,可能有40%多的是PC端的游戏,剩下的还有可能1%左右的是跟主机、或者我们说单机游戏相关的市场。所以这样一个市场的态势和目前主流的西方玩家所玩的游戏平台不太一样。因为他们至少有三分之一以上是玩主机游戏的。所以我觉得我们在主机游戏的这个市场上拥有比较好的成长的空间。这也是为什么我们这一次邀请了很多主机游戏公司来这边学习和交流,那么也是希望我们能够把自己国家主机游戏的制作水平以及发行水平进一步地提高。同时,这些海外游戏的公司事实上也非常关注我们这么一个巨大市场的发展,他们也有很多想开拓市场、或者跟中国公司合作交流。(我们)也希望促使海外公司进一步看到中国市场的机会,并且帮助中国公司找到海外进一步发行和发展的机会。”
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