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亚马逊中国开发故宫IP产品

2017-08-25 07:56:31   中国青年网

本报讯(记者章胜)日前,在亚马逊中国首届“创新日”上,亚马逊中国宣布与北京故宫文化传播有限公司(以下简称“故宫文化”)达成合作,双方将利用各自的优势,共同开发文创IP产品,将数字阅读技术与中国传统文化结合在一起,以创新的方式传承和推广中国传统文化。

作为双方首个创新合作成果,首套Kindle Paperwhite X故宫文化定制保护套以及联名礼盒现已在亚马逊中国官网、故宫博物院官方旗舰店正式上线。该系列保护套和联名礼盒专为喜爱阅读的中国消费者量身定制,设计元素分别取材于故宫博物院藏品北宋王希孟唯一传世作品《千里江山图》、清代“石青色云龙纹妆花缎朝袍”、清代“紫檀嵌玉云龙纹宝座”以及清代“点翠凤吹牡丹纹头面”。

亚马逊中国副总裁、亚马逊阅读中国区总经理艾博儒表示:“作为亚马逊中国核心战略之一,亚马逊阅读一直致力于通过不断创新为中国读者提供更好的阅读体验。此次,亚马逊阅读与故宫文化达成合作,把领先的数字阅读技术和典雅的传统文化结合在一起,通过创新的合作模式为读者带来了富有浓厚中国文化传承的阅读体验。”

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