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适应时代发展 提升宣传工作实效

2017-08-23 08:26:55   中国青年网

当前,移动互联网和新兴媒体迅猛发展,影响日益扩大,在新的形势下,检察宣传工作面临的机遇与挑战日益增多,必须深化宣传工作格局,创新工作路径,不断提升宣传工作实效,为法治社会发展营造良好的舆论环境。

一是清醒认识严峻挑战,转变传统思维模式。新形势下的检察宣传工作内容丰富,需要积极适应网络化的传播模式,丰富宣传载体,提高社会公众接触检察工作的频率,扩大检察工作影响。同时,随着网络的发达,通过正面宣传维护良好检察形象已经远远不够,应对舆情风险的任务更加艰巨,检察宣传工作必须改革创新,更好地适应时代发展。

二是立足传统媒体阵地,创新发展宣传工作。做好检察宣传工作,筛选内容应该放在第一位,对人民群众关注的内容,及时公开、回应,充分保障公众的知情权,通过有思想的创作,使检察宣传作品具有可读性和影响力,通过高质量的稿件,讲述好法治故事,弘扬主旋律,激发法治正能量。

三是充分利用新兴媒体,融合发展媒体资源。在人人都是“自媒体”的时代,检察宣传工作需要主动转型,用互联网思维来思考问题,统筹运用传统媒体和新兴媒体,着力提升全媒体时代沟通能力,发出更有分量的声音。要强化引导,增强传播力。新媒体具有良好的可视性、互动性和包容性,要充分利用新媒体的特性,建设好、管理好、运用好新媒体,从时、度、效着力,借助新媒体传播优势,拓展新的宣传阵地。以彰显检察职业属性,突出检察主业,打击刑事犯罪、强化诉讼监督等主要检察业务作为宣传重点,运用新媒体平台,通过精心组织和策划,融入文化、艺术等元素,编创检察题材的动漫、小品、微电影等,以案说法、随案宣传,使检察宣传工作不仅有意义,而且有趣味。

四是提高舆情处置能力,维护检察良好形象。既要通过加大正面宣传和舆论引导工作力度促进树立良好检察形象,也要通过正确处置涉检舆情维护检察形象。对于负面舆情,要在第一时间及时发现,第一时间迅速报告,第一时间正确处置,运用法律专业知识及时作出解释、引导,争取把不良影响降到最低程度。

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