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联通混改试验 王晓初的新挑战

2017-08-22 11:06:59   中国经济网

时代周报记者 吴平 李宛珊 发自广州

看到混改的公告后,联通内部基层员工刘洋跟身边的同事们一样纷纷转发、兴奋不已,“希望能带来转机”。她说着给时代周报记者转发来网络上的一条评论:“太好了,联通终于有钱了,可以大干一场了,联通加油,大家要有好日子过了。”

停牌近5个月酝酿混改的中国联通,对基层员工来说,意味着士气、业绩和给对手的触动;对公司来说,意味着生死攸关的转型;而对市场来说,联通混改的效应,是否会带来其他国企的效仿,催化整个国企改革的进程?

在旁观的学者眼中,以中国联通混改落地为开端,新一轮国企改革,需要完善法治、法规等上层建筑。

“新一轮的混改,需要有目标、有红线,在法治监管上,需要界定怎样才算国有资产流失,哪些国有资产不能卖出。” 国家发展改革委国际合作中心首席经济学家、盘古智库学术委员万在接受时代周报记者采访时说道。

触动同行

“虽然年初就听说联通要混改,但之前对联通内部管理印象实在太差了,所以也没买联通的股票。”中国电信集团广东公司的李霞对时代周报记者说,大学毕业就进入电信工作的她有近10年的业务经验。

2008年,工信部、发改委和财政部组织电信行业重组,把原中国网通和中国联通合并到一起,形成了现在的中国联通。据媒体报道,企业整合过程出现了困难,此前两家体量相似,原中国网通又是由吉通、小网通合并而来;2014年中央巡视组进驻中国联通,多达2000多件的内部举报信塞满邮箱。

曾管理中国联通11年的原董事长常小兵,在2016年7月被中纪委披露了“违纪”行为,包括:干扰中央转向巡视工作,为亲属经营活动谋取利益,利用职务在企业经营方面为他人谋取利益并收受财物等。

2015年底电信业流传着联通将与电信合并的谣言,“本来联通内部已经士气低落,再加上谣言,几乎都停止了工作等待合并,渠道商也受此影响流失严重。”李霞对时代周报记者说。

中国移动、中国电信很早就提出“占领第二卡槽”,提倡让用户开副卡,中国电信的政策意图甚至鼓励用户把最多能开到5张卡的额度全部用满,但据联通内部基层员工刘洋透露:“以前联通不提倡开副卡,想着为了新发展用户。”

“市场竞争却拼得越来越厉害。”李霞说,运营商一般自上而下地网格化分配销售任务,把销售任务分解给集团企业渠道、学校渠道、营业部渠道、电商渠道等,会设立业绩奖励,哪个部门先达到销售额,就可以拿到奖金。之前电信宽带的续租,需要到营业厅或者打服务电话办理,但今年,电信通过支付宝等渠道会向用户推送宽带续约的信息,手机上操作就可以办理。

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