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打造文创特色品牌

2017-08-22 03:56:51   中国青年网

长沙晚报讯(记者 周游 通讯员 瞿辰)岳麓区委宣传部主办的岳麓区文化创意产业发展论坛近日举行,中南大学中国文化产业品牌研究中心主任、首席专家欧阳友权等知名文创专家汇聚一堂,畅谈岳麓文创产业发展,共话岳麓文创产业未来。欧阳友权认为,岳麓区应找到最具特色的文创资源,将资源转化为项目、形成产品、走向市场,打造特色品牌。目前,岳麓区有1200多家文创企业和经营户,规模以上文创企业32家,2016年实现文化产业增加值达到68.56亿元,初步形成创意设计、文化艺术、娱乐休闲三大特色产业板块。为推进文创行业发展,岳麓区还成立了文化创意产业协会。

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