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大连本土品牌比拼创意与特色
2017-08-21 06:11:38 中国青年网
本报讯(记者乔文欣 实习生吕嘉禾)2017中国(大连)国际服装纺织品博览会将于9月22日至24日在大连世界博览广场举办。与往年相比,本届大连服博会从参展地区、品牌数量、影响力方面都大大提升,参加服博会的大连本土品牌更是优中择优。近日,记者来到几家即将参展的大连本土品牌企业,看到他们正精心打磨即将亮相的“绝活”。
一生一纱(大连)信息技术有限公司位于大连高新区,这里既是高端婚纱礼服定制工厂体验店,也是核心研发基地,旗下拥有定制品牌“一生一纱”,以及面向欧美市场的国际品牌“Chic Nostalgia”,品牌以带有时尚基调的风格走向,抒发女性终得幸福的美丽心思。记者来到工作间,看到几位设计师正对照设计手稿往婚纱上镶嵌饰品,饰品十分小巧精致。公司总经理王力平表示,“一生一纱”一直秉承原创设计和细致加工的理念,令每一件作品都与众不同,如艺术品一般给顾客带来美的享受,私人订制、量体裁衣也是企业的特色。王力平说,企业发展到现在十分不易,刚开始连续亏损5年,但仍然坚持下来,在不断努力和革新中终于从第六年开始有了起色。近年来企业主攻海外中高端婚纱市场,在20个发达国家有近300个合作婚纱体验店,目前,已与瑞典、黎巴嫩、美国等国家的设计师成功进行合作。王力平致力于推动形成“南有广州,北有大连”的婚纱生产格局,希望大连能成为北方婚纱的聚集地。“一生一纱”设计总监、大连十佳服装设计师马翊桥表示,服博会是一次服装品牌之间互相学习、提升的良好机遇,“一生一纱”将展示在国际专业展会上的同款婚纱服饰。
大连古风紫裳服饰有限公司的产品主要为旗袍、古典女装。总设计师王智健表示,服装以“健康与环保”的生活作为理念,原材料以环保天然的蚕丝织品为主,倡导女性拥有独立自主的个性,对生活事业充满热情和自信。今年又创立了一个新品牌“悟心”,材质为棉麻,款式宽松舒适,更具有禅意,使人在忙碌的生活环境中放松心情,将于明年春天上市。去年的大连服博会上,古风紫裳将城市风景融入服装设计,给人留下了深刻印象,今年服博会上,“悟心”将登台展示,旗袍以四季为主题,融入二十四节气元素。
大连梦丹服饰有限公司成立于2000年,旗下品牌“闲云”在北京演艺界拥有很高的声誉。品牌的创始人和品牌总设计师是一对老夫妻,其穿着也体现出“闲云”的风格,而工作室里也摆满了油画、诗词等。总设计师邹敏表示,希望“闲云”每一位消费者都有“放一颗心在云间,随风自由飘”的心境,而设计灵感来自于诗歌、绘画、艺术品等,并结合现代流行元素,吸引了大批对生活、文学、艺术充满热情的各个年龄段女性消费者。本届大连服博会,也将展示出多件“闲云”的当家设计。
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