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2017媒体融合发展论坛内容分论坛:多位嘉宾共同探讨“思维跨界与内容产品化”

2017-08-21 15:56:32   中国青年网

在互联网传播时代,专业、深入、独家、权威的优质内容,以及新闻信息的专业生产能力,是传统媒体无可替代的核心竞争力。如何进行内容创新,以内容优势赢得发展优势;如何紧盯技术前沿,不断以新技术新应用促进内容生产,是当下媒体共同探索的课题。

8月18日,在“2017媒体融合发展论坛”内容分论坛上,多位与会代表从政府、业界和学界的不同视角,探讨“思维跨界与内容产品化”,为媒体内容创新提供有益参考。

中央网信办移动网络管理局局长方楠、人民日报社研究部主任崔士鑫分别发表题为《在移动时代创新、在融合之中发展》、《移动优先、内容为本,媒体如何坚持创新?》的主旨演讲。

终端随人走,信息围人转 传统媒体要坚持创新引领

方楠指出,我国已全面进入移动互联网时代,据中国互联网信息中心发布的报告显示:截止2017年6月底网民规模达7.51亿, 其中手机网民占网民总数的96.3%;移动应用程序总量超过1000万款,移动支付用户规模超过5亿。信息服务、消费娱乐、交通出行、教育医疗、金融商务、民生保障等各领域移动应用快速普及、交叉融合、相互促进、塑造了全新的社会生活形态。

方楠认为移动互联网的普及带来了信息传播方式的转变,PC时代通过门户网站、搜索引擎获取信息,而现在是“终端随人走,信息围人转”。移动智能手机不再是单向信息载体,而成为个人信息终端、人机交互界面乃至身体的延伸。现在出门什么都可以不带,就是不能不带手机。这也意味着移动终端开始进入人和人的关系,人与物的关系,人与社会的关系。并发挥媒介作用。另外,平台一体化、模式创新化、媒体智能化等特点都将为媒体深度融合发展提供更广阔的空间。

同时,方楠还就“创新移动传播理念,推动媒体深度融合”分享四点心得:要牢牢把握正确的政治方向,做好新闻舆论工作,推进媒体融合发展,要始终坚持团结、稳定、鼓劲,正面宣传为主的基本方针;大力推进移动优先,主流媒体要强化移动互联网思维和融媒体发展理念;坚持创新引领,推动内容、题材、形式、手段、平台渠道、体制机制等全方位创新;着力打造精品力作,坚持内容为王,突出效果导向,准确把握用户分众化、领域垂直化、需求差异化等传播特点,创作更多内容积极向上、题材丰富多样、群众喜闻乐见的融媒体精品力作。

移动优先、内容为本 传统媒体要用新技术生产新内容

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