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前年开业,今年交易额便有望突破80亿元 双福和润汽摩城“快增长”靠什么

2017-08-20 08:12:15   中国青年网

近日,记者从江津双福新区和润国际汽摩城获悉,该汽摩配件专业市场自2015年5月一期开业以来,交易额呈快速增长态势:去年实现60亿元交易额,今年上半年实现40亿元交易额,全年交易额有望突破80亿元。

和润汽摩城是如何做到这一点的?

采取“定制”模式建设市场

“和润汽摩城能顺利开业并快速实现正常营运,主要取决于我们的‘定制’建设模式。”和润汽摩城建设运营方重庆和润投资有限公司董事长助理彭和平告诉记者,2009年底重庆绕城高速公路建成通车后,他们敏锐地意识到,随着主城“内环外扩”,专业市场外迁到二环沿线将成必然趋势。

“与其到时被动外迁,还不如早点主动外迁!”2010年,曾担任重庆汽车摩托车配件市场商会第一任会长的和润公司董事长周少钢,找到老顶坡汽摩城的一批经营户,谋划“众筹”建设新市场事宜。

其时,老顶坡汽摩城已建成投用10年时间,经营户达3000家。该市场由房地产企业开发建设而成,只有商铺,没有库房、住宿等配套设施。经营户普遍面临的一道难题是,商铺、库房和员工住宿区之间距离远,既降低了工作效率又增加了成本。

更让大家感到头痛的是:他们的商铺和仓库大多都是租赁的,租金连续多年快速增长,使利润率越来越低。

从2010年起,周少钢带着这些经营户到处为新市场选址。2011年初,新市场确定落户双福,2012年启动一期建设。市场一期占地180亩地,共有1054个商铺;库房区域占地250亩,建筑面积12万平方米。

“这些商铺在市场建设启动以前,就被经营户定购了。”彭和平说,商铺怎么建、建好后卖给谁,在动工以前都与经营户协商好了,经营户也提前缴纳了定金。2015年5月,一期市场刚建成,1054个商铺就被700多家经营户购买一空。

记者了解到,目前已入驻一期市场的400多家经营户,全部是从老顶坡汽摩城迁出来的大车配件批发商,他们的客户大多是主城及周边的汽车修理厂和区县二、三级经销商,货物主要由自己配送,基本不受经营地点限制。所以,他们搬到新的市场后,销售基本不受影响。

一站式低成本汽摩配专业市场

相比我市传统的汽摩配专业市场,和润汽摩城有着两个明显优势:一是集展示、交易、仓储物流、住宅等多功能于一体,是个一站式汽摩配专业市场;二是铺面的购买成本和库房租金成本低。

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