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苹果发力原创内容 明年拟投资10亿美元购买视频节目
2017-08-17 17:11:23 中国经济网
《华尔街日报》援引知情人士的话报道说,科技巨头苹果公司预计明年投资10亿美元购买10档影视节目。苹果公司已经招募了前索尼影业电视分部的裁贾米-厄尔里奇特(Jamie Erlicht)和扎克-埃姆博格(Zack Van Amburg)来负责节目的收购预算和苹果公司新影视战略的制定。美国WGN前总裁兼总经理马特-彻尼斯(Matt Cherniss)预计也将加入这个团队。
尽管苹果公司预计花费10亿美元,但它的竞争对手花费远远超出这个数字。 据悉,亚马逊今年预算高达45亿美元,而Netflix的预算也达到了60亿美元。如果苹果想要制作出超越HBO《权力的游戏》的原创内容,必然要投入更多资金。福布斯去年的报道称,第六季《权力的游戏》每集花费1000万美元。
苹果已经通过其音乐流媒体服务Apple Music试水原创视频节目,推出了《应用星球》(Planet of the Apps)和《拼车卡拉秀》(Carpool Karaoke)两个节目。苹果公司还未发布关于节目收视率的相关数据,但看起来没有得到舆论的好评。
报道称,苹果公司不仅需要提高竞争力,还要避免危及自己当前的业务。目前,用户可以通过应用商店订阅像HBO Go和Netflix这样的服务,苹果可以得到15%的订阅费。(张懿 实习生 徐天琦)
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