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方便面的前世今生
2017-08-16 08:52:36 中国青年网
□王恒昀
如今方便面已经成了“居家旅行必备”,外出旅游时,人们的旅行包内总是会装上几袋方便面,几分钟就可以轻松解决温饱问题。方便面以它的方便快捷不但统治了东方世界,而且慢慢向西方市场渗透,连大名鼎鼎的球星贝克汉姆也是鸡汁味方便面的狂热爱好者。根据世界方便面协会的数据,2016年,全世界消费方便面高达1018亿份,其中中国市场消费了385.2亿份,排名世界第一。
方便面最初是由华裔日本人安藤百福发明的。安藤百福经营着自家的一间小食品作坊。有一天他突然灵机一动:如果能生产一种“只用开水—冲就可以吃”的面条,估计旅行者都会愿意大量购买。1958年8月20日,第一袋方便面“鸡汁面”问世。“注入开水泡2分钟即可食用”的这一商品被称为“魔法拉面”,一问世就人气爆棚,极为畅销。
不要小看一碗方便面,其中运用了不少尖端的科技。除了当初颇费周章的面饼制作技术外,如今包装袋中最常见的菜料包也是不折不扣的“高大上”科技产品。20世纪60年代,美国“阿波罗”航天计划中,美国航空航天局为解决宇航员在太空中吃到蔬菜以补充维生素的问题,发明了冷冻脱水蔬菜技术。这一技术几乎除去了食物中全部水分,同时保留食物98%的营养成分,特别是新鲜蔬菜中的叶绿素和维生素等。后来,脱水蔬菜处理工艺被广泛应用于方便食品和军需保障中。还有用冷冻干燥技术制造的大块肉粒,利用微波干燥技术制造的鸡蛋粒……一个小小的菜料包汇聚了众多高科技产品。
方便面在我们的生活中扮演了重要的角色,现代紧张的生活节奏使得人们对方便面的需求很大。不过近年来,受网络外卖兴起的影响,方便面销售量不断下滑。很多原来宅在家里靠方便面度日的年轻人成为网络消费的主力军,随手一点、网上支付就能迎来一顿美食,这个过程甚至比泡方便面还简单。我国方便面产业已经连续四年下滑,许多方便面企业受到了不小的冲击。
创新不足、理念滞后让曾经速食界的“宠儿”如今光环不在,不禁让人唏嘘。如何跟上人们的消费需求和健康饮食理念,通过产品创新思路转变,让方便面重新“火”起来,是当下方便面生产企业需要思考的问题。②29
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