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GSK中国携手阿里健康打造创新互联网服务项目
2017-08-15 18:07:58 中国经济网
经济日报·中国经济网北京8月15日讯今日,GSK中国与阿里健康联合宣布,由双方联合打造的战略合作项目“瑞至–成人疫苗服务项目“(以下简称“瑞至项目”)正式启动。双方首次共同推出成人疾病预防创新服务,为用户提供包含在线疾病教育与咨询、线上预约等服务,为广大用户悉心打造从线上到线下(O2O)便捷的疾病预防和疫苗接种咨询体验。此外,全国提供接种服务的社区卫生服务中心可以通过此项目合理地管理疫苗接种咨询需求,提高服务效率,有效降低成本和工作量,达到优化公共卫生机构资源的目的。
预计到今年底,该项目将覆盖全国范围内北京、上海、广州、深圳、杭州、南京、武汉等上百个城市的1500家社区卫生服务中心,为大众带来全新、便捷的成人疫苗服务体验。
随着生活条件的改善,人们的健康消费理念从“有病治病”逐渐转向“无病预防”。然而,人们对于疾病预防的相关知识(包括预防手段以及途径的认识)仍有待提高。例如,很多成年人对于国家的成人计划免疫、提供疫苗接种的卫生机构信息都不甚了解。基于这一迫切的需求,“瑞至项目”应运而生。从今天开始,用户只需要打开手机淘宝,在“我的淘宝”工具栏里里点击“我的健康”,便可看到服务入口。这里不仅有权威的在线疾病教育,还有医疗专业人士和智能咨询机器人提供在线解答,更有社区卫生服务中心的接种信息可供随时随地查询。除此之外,用户还可以自由选择时间,到就近的社区卫生服务中心获得面对面的接种咨询服务等。
“瑞至项目”只是双方创新合作的开始,目前仅提供宫颈癌预防接种信息。今后,GSK中国疫苗与阿里健康还会在儿童疫苗、其它成人疫苗方面进行更多的合作,为用户提供疾病预防知识科普、医生在线解答、预约线下接种咨询等一系列O2O服务。
阿里健康CEO王磊先生表示,“ 阿里健康一直专注于用大数据、互联网技术为用户提供公平、普惠、可触及的医药健康服务。GSK作为全球领先的跨国药企,是这个行业与互联网融合的先锋。以其专业的疫苗研发和生产能力,与阿里平台的用户资源和技术优势相结合,一定会使阿里零售平台上拥有消费升级意愿的5亿活跃用户享受到更加专业便捷的疾病预防接种咨询体验。”
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