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“共享马扎”经营方:丢失率超预期 是否继续投放待观望
央广网北京8月15日消息(记者孙冰洁 梁爽)“不用押金、无需扫码、即可共享。”上周末,有网友爆料北京不少公交站出现了一个“新生事物”共享马扎,外形与普通马扎基本无异,只是上边放置了一个大大的二维码。在北京平乐园、长虹桥等公交站,不少市民都发现了“共享马扎”的身影。
面对“共享马扎”,评论也是两极分化,有人认为:“等公交时累了正好歇歇脚,是好事。”但另一方面,质疑也随之而来。投放两天后,“共享马扎”即被曝出是一出营销策略。使用者即使不扫码也能够使用,而扫码的用户则会发现链接跳转到一个名为“微巴”的公司,该公司主营巴士业务。“就是给自己做广告嘛。”网友@gotta说。
与此同时,“共享马扎”丢失的消息也在网上发酵,几乎没有使用门槛的共享马扎持续“走失”。在首批投放地双井、国贸等公交站,记者探访发现,已难觅马扎踪迹。有附近居民告诉记者,之前曾看到有几个马扎,但第二天已经消失。
首批共享马扎投放了多少?丢失率如何?记者咨询了“共享马扎”的业务主营方——北京微巴信息技术有限公司,工作人员没有告诉记者具体数值,但她表示,首批投放主要出于方便居民的目的考虑,“计划投放时考虑过丢失的存在,但现在的丢失率远远超出我们的想象。”
与此同时,也有市民与网友质疑,“共享马扎”的投放是否会影响市容、妨碍交通?对此,北京市市容环境整治处与首都环境建设热线的相关负责人在接受记者采访时表示,由于共享马扎目前属于新生事物,暂时没有具体的政策法规出台,但如果市民发现有妨碍交通或者影响公共活动的案例,可以拨打热线投诉,再由具体的片区进行整治。
面对网上的质疑,“共享马扎”下一步将怎么做?微巴公司负责该业务的工作人员告诉记者,按照之前的计划,想将共享马扎长期投放。但考虑到目前的情况,之后是否投放还在观望中。“我们会跟据有关管理部门的意见,与他们沟通协商,再确定下一步要不要投放,怎么投放。”
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