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资本涌向地方特色棋牌手游
2017-08-15 04:17:16 中国青年网
近日,下沙一家游戏公司的负责人发朋友圈称今年已经接了近100个地方特色棋牌App开发。该负责人透露,从今年3月开始,棋牌手游App开发定制业务猛增,短短5个月时间,就接了近100个订单。
“其实我们从去年年底就开始预判,今年地方特色的棋牌手游会迎来爆发行情。”该公司负责人告诉记者,业务的火爆,让公司花高价招募运营合伙人,“收入最低的游戏工程师,每月也支付他1万多元”。
虽然开发一个棋牌手游App收入可达10多万元,但这位负责人却更想切入本地棋牌游戏运营,“运营好的话,被收购是好出路。”
对此,杭州某游戏公司运营副总裁表示,资本正不断涌入棋牌手游领域,“巨头们确实在布局地方特色棋牌”。7月初,杭州边锋网络技术有限公司拟出资10亿元收购深圳市天天爱科技有限公司100%股权。后者是一家以棋牌类手游产品为核心的企业,目前产品已覆盖甘肃、江苏、河南、重庆等多个地区市场。
业内人士普遍认为,此次交易完成后,深圳天天爱将为边锋母公司浙数文化打开更大的想象空间。对标手游同行昆仑万维,去年年底10.2亿元收购棋牌游戏公司闲徕互娱后,后者让昆仑万维短短半年时间把毛利率从46.94%提高到78.38%,今年二季度实现营业收入17.37亿元,同比增长41.73%。
伽马数据发布的2016年中国游戏产业报告显示,2016年中国棋牌游戏市场规模达58.6亿元,2014年到2016年的年均复合增速为44.67%,远超整个游戏行业增速,而不断曝光的棋牌行业并购案例正说明了大量的资本、创业者快速助燃棋牌市场。
本报通讯员 吴恩慧
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