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【印象馆】李姝洁卢恒宇:要做接地气的国产动画片

2017-08-14 09:20:57   新华网

新华网北京8月14日电(记者杨静)随着电影产业的发展,国产动画电影在市场上渐渐拥有了一席之地。那么动画电影与真人电影之间到底有有什么区别?国产动画片的目标受众是哪一类人群?国产动画电影从业者的未来目标是什么?动画电影导演李姝洁、卢恒宇近日接受新华网专访时表示,作为从业者,他们希望以后国人去看国产动画电影,是因为电影本身好看,而非因为某种特殊的标签或者情怀。

李姝洁在接受采访时表示,现在市场上有许多类型的动画片,但无论是什么类型,大家都是在做接地气的、让中国观众看着会开心的动画片。

李姝洁与卢恒宇于2012年起制作动画剧集《十万个冷笑话》,在网络上引起反响。2014年,同名动画电影问世,并在当年贺岁档取得不俗成绩。而今年8月18日,李姝洁与卢恒宇导演的《十万个冷笑话2》动画电影也将上映。卢恒宇表示,这部电影无论是在故事,还是在工业级别,都是第一部基础上的升级,他和他的团队希望这一次能够弥补此前的遗憾。

从动画剧集到动画电影,李姝洁与卢恒宇均认为,作品在叙事策略和内容选择上都有区别。而动画电影的叙事原则逃脱不了三段式形式,这是商业电影应有的结构,动画片也不例外。

而对于电影的目标受众,李姝洁与卢恒宇表示做电影时,并没有特别的考虑,他们希望所有年龄层的观众都能看这部动画电影。

“我们把自己的创意都放进去,彼此也都觉得不错,符合电影的节奏,增加了电影的笑料。所以一开始我们并没有去定义受众群。如果非要说,我觉得我们的观众群是那些爱找乐子的人们。”卢恒宇解释他们的创作过程。

“迪斯尼有句话说:当我们筹划一部电影的时候,我们不考虑儿童,也不考虑成人,我们只遵循内心深处最纯洁的地方。所以我们创作的初衷是,如果说这个世俗喧嚣让大家忘记了这个地方,那希望我们的电影让人们看完之后,能够想起这个地方。”李姝洁进一步解释他们的创作初衷。

《十万个冷笑话》系列电影改编自漫画家寒舞动漫作品,电影在绘画风格上遵循原著,而故事线上则会设置得更加符合电影要求。卢恒宇解释说,这部电影抛开了笑点和抖机灵的成分,其实讲的就是一个普通人的成长,他相信这样的内核会打动每一个作为普通人的我们。

事实上,导演李姝洁与卢恒宇,除了工作搭档以外,生活中他们是夫妻。两人在工作中各有分工,卢恒宇主要负责策划和编剧,李姝洁则主要负责执行和导演,两人互相支持,配合默契。在生活中,两人感情和谐,在业内几乎人人皆知。“其实我们在业界是这样给自己定位的:我们是中国动画界的最大狗粮供应商。”卢恒宇在采访最后风趣地说道。

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