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共享汽车为何不温不火

2017-08-13 04:11:55   中国青年网

近日,共享汽车亮相河北邯郸街头,市民可通过下载手机APP在街头定位汽车并取车使用。据悉,这批共享汽车均为新能源电动汽车,目前采取整租、零租、时租等租赁方式,车辆的计费标准为0.3元/分钟,每天200元封顶。新华社记者 牟宇摄

交通运输部、住房和城乡建设部8月8日印发《关于促进小微型客车租赁健康发展的指导意见》(以下简称《意见》),其中提到鼓励“分时租赁”新模式,也就是共享汽车的发展。这意味着,共享汽车迎来新的发展关口。

从国际上看,共享汽车的出现要早于共享单车,已经经历十余年的发展。然而,相对于共享单车在中国的迅速崛起,共享汽车为何一直不温不火?在新的政策背景下,如何看待共享汽车的发展前景?

需求分众化

竞争者众多

消费者说:在出租车、专车、租车公司已各占一定市场份额的情况下,共享汽车给我选择它的理由是什么呢?

北京的高越刚刚开始使用gofun出行平台的共享汽车,对于还没有摇号买车的他来说,还是带来了不少方便,“我一直比较喜欢尝试共享单车、共享汽车这些软件,都市人的出行方式正在因为共享平台而改变。”

gofun出行、TOGO途歌、MOCAR……在不少城市都开始有共享汽车平台出现,只要用手机下载APP、填写个人信息、交押金、到网点解锁取车就可以按时租赁,使用流程和共享单车非常相似,方便了市民的出行。

“不方便的地方也很明显。”高越说,“比如现在停车网点还比较少,取车停车有些麻烦。对于新能源汽车来说,还有充电的问题。”

共享单车的火热,带火了“共享交通”的概念。但是,共享汽车并没有像共享单车一样大规模“占领”城市。与共享单车对用户需求的精准定位不同,共享汽车的竞争对手还比较多,比如大多数用户仍然习惯于乘坐出租车、专车,加上租车公司、公交的分流,共享汽车的使用量相对来说并不算高。

那么相对于出租车,共享汽车是否有价格方面的优势呢?记者调查发现,大多数城市共享汽车平台的租赁价格与当地出租车价格差不多,在北京等一线城市相对便宜一些。以gofun出行为例,除了需要缴纳699元押金外,每分钟0.8元加每公里0.8~1元的价格,北京出租车是14元起步、每公里2~3元。然而,也有用户抱怨,有些时候在停车场取车还要支付停车费,增加了使用成本。

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