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奥克斯打响新战役:赋能空调渠道经销商

2017-08-11 10:55:35   中国青年网

一场新的战役,在新巨头奥克斯的强势推动下,于2018冷年空调开盘初始便高调打响。其核心目标只有一个:以跻身前三强的品牌力、产品力、营销力,全面赋能空调渠道经销商,赋予他们在互联网时代发展和崛起的新活力。

8月,2018冷年正式全面开启,随着各个空调巨头的开盘战役陆续打响。作为2017冷年创下“内销出货增长率、外销出货增长率、电商销量”三项第一的奥克斯,当仁不让在全国26个营销中心,发起121场“深化变革 乘风破浪”渠道开盘会议。来自全国空调经销商创造的超过10亿元开盘回款,奥克斯用实际行动证明:不只电商称霸,渠道也在厚积薄发,一个立体式引爆的巨头奥克斯,正霸气扬帆、破浪远航。

进入空调行业20多年以来,奥克斯从来没有停止对线下渠道商的开发和投入。可以说,从线下到线上变道超车,再到线上线下同时引爆,这才是一个更立体、更真实的奥克斯。

10个亿的开盘回款额,只是渠道经销商对于奥克斯品牌持续认可投出的第一张“信任票”。这只是新冷年大战的起点,接下来随着整个空调三四级市场的需求放量上涨,一二线市场的更新迭代品质化精品化加速,整个空调产业将在家电行业上演“逆势上扬”新戏码。奥克斯无疑成为那个站在时代前沿的“弄潮儿”,加速线下渠道商的赋能和激活。

奥克斯空调渠道开盘火爆的背后,并不令人意外。一方面,过去几年来产品力、品牌力、营销力,经过电商这个交互平台的放大之后,快速在80后、90后新一代主流消费群体中产生积极拉动和影响。

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