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民俗文化提升龙江旅游内涵
2017-08-11 09:18:06 中国青年网
本报讯(记者李晶琳)位于大兴安岭的北极村·北方民族园鄂伦春民族博物馆,7月份共接待11个旅游专列约4100人,以及团队、散客约6200人。设计灵感来源于鄂温克族的哈尔滨敖麓谷雅酒店,今年以来接待住客量较去年同期增长16%。散发着浓郁黑土气息的黑龙江民俗文化对游客越发具有吸引力。
近年来,我省加大旅游与文化等多个产业的融合发展力度,挖掘传承民族、民俗文化,使之成为发展旅游经济的宝贵财富,提升旅游产业内涵,增强黑龙江旅游产品的吸引力。北极村·北方民族园占地面积40公顷,表现了俄罗斯、鄂伦春族、鄂温克族、赫哲族、达斡尔族等多个北方少数民族的生产生活、宗教祭祀等场景,游客接待量每年都有较大幅度增长。
以“旅游+文化”的模式提升内涵,2015年9月建成的哈尔滨敖麓谷雅酒店,品牌理念和设计灵感来源于鄂温克族最遥远、最神秘的支系——中国唯一的使鹿部落“敖鲁古雅”。酒店室内设计当中采用了大量大兴安岭元素,将“敖鲁古雅”还原在松花江畔,倡导“大隐隐于市”的生活理念。这家森林奢享型度假酒店,也是中国首家森林文化主题酒店,开业至今已累积接待住客11.7万人,主要以会议团队、南方及国外休闲度假者居多。2016年的在线旅游运营商数据显示,哈尔滨高端酒店中,敖麓谷雅的预订率和好评率均位列第一。2017年3月举办的第十二届亚洲酒店论坛年会暨中国酒店星光奖颁奖典礼上,敖麓谷雅斩获有着中国酒店业“奥斯卡”之称的“中国十佳顶级奢华酒店”奖项,酒店创始人余广智被授予“中国酒店业新领军人物”。
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