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首家外资银行直销银行正式上线

2017-08-11 07:50:53   中国经济网

金融科技的迅猛发展,正在改变银行业的服务和经营模式。直销银行作为互联网金融时代的产物,正在不断扩大队伍。8日,大华银行推出的国内首家外资银行直销银行正式上线。这意味着,在华外资银行借助直销银行,有望突破其在物理网点上的短板,大幅扩大其服务范围和效率。

根据《大华银行2016年度新兴富裕消费者调查(中国)》显示,新兴富裕人群在出国旅游、子女海外教育以及参与海外投资等方面需求旺盛,70%的新富人群希望用移动互联科技,尤其是APP为其提供理财信息和咨询。

在华外资银行在物理网点上无法和中资银行匹敌,业务扩张也因此而有局限性,尤其是在个人金融服务上,网点布局的短板尤为明显。但这样的短板,在金融科技的渗透下,正在悄然化解,因为消费者对银行物理网点的需求正在锐减,更多的服务需求转移到了移动端。在这样的背景下,切入中国新型的科技金融市场,成为在华外资银行的一大战略发展点。

“科技将会带动消费需求不断转变,包括金融业务升级,业内预测零售银行、投资及财务管理将是今后五年中国被金融科技颠覆程度最高的领域,因此银行加大数字化投入引领业务转型势在必行。”大华银行(中国)行长兼首席执行官符懋赞表示,“2017年是我们本地化的10周年,过去10年间,中国已快速成为全球主要的金融科技市场之一,也是金融科技领域重要的创新中心。作为一家立足区域的金融机构,大华银行逐步加大了在科技上的投入,推进数字化、互联网化业务。”

据大华银行(中国)个人金融服务部主管林培丰介绍,大华直销银行APP旨在利用移动互联技术,迎合、挖掘客户品质化、便捷化、全球化的金融和生活需求,提供更多元的服务,而不再局限于网点服务。“大华直销银行的推出不仅能够让我们跨出营业网点,通过线上获客,拓宽渠道,挖掘更多客户潜力。同时,提供线上和线下融合、互通的渠道服务也能够让客户享受更广泛的业务覆盖,更便捷的服务体验,更完善的解决方案。”

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