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省城“小品牌”抢夺速食市场

2017-08-10 15:05:24   

商报济南消息(记者董金丽)近日,国内某知名速食企业发布半年报显示,其营业收入和净利润均出现大幅下滑。而在今年初,另一速食巨头企业因为旗下子公司解散的消息备受关注。记者走访省城几家超市发现,一众“小品牌”正在抢夺省城速食市场。

记者在解放东路的某大型超市看到,尽管产品五花八门,但货架上摆放的方便面主要还是来自于这两大品牌。据工作人员介绍,方便面主要是这两个牌子的,还有其他的一些品牌也在销售,而米粉、粉丝之类速食产品却多是其他品牌生产的。

同样,在历山路的一家大型超市,记者看到,货架上的速食面有三分之一来自“小品牌”,该知名品牌的销量正在下降,超市的工作人员告诉记者,“这个牌子的面现在卖的少了,最近一阵最好的时候差不多也就卖几十包。”在饮品方面,记者看到,种类众多的饮品陈列在货架上,这两家知名企业的饮品仅占小部分。

据其中一家速食企业发布的2017年上半年业绩报告显示,2017年上半年收入、利润双双下滑。其中,上半年营收为108.861亿元,同比下降7.1%;净利润下滑则较为严重,报告期内,权益持有人应占溢利约为5.696亿元,降幅高达26.5%;毛利率也较去年同期下降3.3个百分点至33.6%。

对于业绩的下滑,其财报中指出,期内收益下跌主要是由于饮品业务持续进行2016年下半年运营变革之推动,依照饮品季节需求调整销售节奏,与2016年同期产生较大落差;同时,受大宗原物料采购价格上升等因素的影响,毛利率也有所下降。

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