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爱奇艺《中国新歌声》第二季破6亿 强平台助推综艺影响力全面爆发

2017-08-05 00:03:06   中国经济网

由爱奇艺全网独播的大型原创专业音乐节目《中国新歌声》第二季播放量已经成功突破6亿大关,截止目前,达到6.6亿,其中均集播放量突破2亿,节目话题更是持续上榜微博热门话题榜TOP1,强势霸占微博8个热搜。此外,依靠爱奇艺强平台运营力加持下更推动了节目收视率的增长,根据数据显示,《中国新歌声》第二季首播当日实时收视率CSM全国、CSM52城、CSM35城三网全国第一,酷云EYE实时关注度更是登顶晚间卫视综艺第一。可以说,爱奇艺以强大平台运营优势,正在助力综艺节目释放出最强头部影响力,加速流量领跑全网。

目前,该节目播至第三期,节目热度、用户口碑全面爆发。微博话题#中国新歌声#阅读量超过34.7亿,并受到娱乐神算子、星闻揭秘、娱神等众多微博自媒体的自发称赞,更让叶炫清、朱文婷等学员成为网络高度关注的新晋歌手。可以说,从流量到口碑“新歌声”的强大的影响力正在持续引爆全网。今晚,第四期“新歌声”舞台将迎来《飘洋过海来看你》的原唱歌手娃娃(金智娟)、海归音乐人莫安琪等“音乐大将”加入导师争夺战,将再次推动节目热度持续攀升。

作为一档现象级的头部卫视综艺节目,《中国新歌声》第二季让来自各地的素人歌手带来的优秀音乐内容通过网络平台走向大众。爱奇艺作为《中国新歌声》第二季的全网独播平台,更是启动全站资源强力运营加持,围绕该节目推出节目相关专题页面、衍生视频、花絮集锦等内容,并通过独有的自制资源泡泡圈子、弹幕等互动形式不断释放节目价值。目前,爱奇艺泡泡圈子“中国新歌声”吸引千万粉丝涌入,讨论内容超过11.7万人,全面推动了用户的参与、关注热情。在全站资源的联动加持和大平台运营的优势下,加之衍生内容的整合释放,爱奇艺成功推动了《中国新歌声》第二季这一综艺节目价值与头部内容影响力的持续爆发。

根据艾瑞数据显示,截止到2017年6月,爱奇艺APP的独立设备使用达到5.6亿台,使用时长为64亿小时,以庞大的用户基数与使用率保持行业领先优势。此次,爱奇艺全网独播《中国新歌声》第二季,正是基于强大的平台运营力与内容分发能力,让该节目的卫视收视率与网络流量双面爆发,并以绝对的头部综艺影响力引领着综艺市场发展。接下来暑期“追综季”、“猕猴桃音乐节”继续引爆综艺市场,除《中国新歌声》第二季等卫视综艺,爱奇艺《中国有嘻哈》等自制综艺;还包括明星生日会、演唱会等。爱奇艺将继续发挥强平台运营优势与庞大优质的内容优势,为用户带来集合线上、线下多元互动更多精彩纷呈的头部综艺内容。


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