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母婴教育试水大数据

2017-08-05 06:32:07   中国青年网

如今,正当年轻的妈妈们面临身份转变、信息爆炸、短时间内需掌握丰富技能等多重挑战之时,互联网适时为母婴教育搭建了一个全新的学习渠道平台。

一组来自妈妈帮平台的调研大数据显示,77%的用户在怀孕后开始学习相关专业知识,近八成用户认为社区交流带给自己强烈的归属感,超过半数的妈妈用户表示,生活中产生的一些消极情绪都通过社区里姐妹们的相互鼓励解决了。妈妈帮针对新时代妈妈在“知识学习”“情感交流”“身份认同”“自我提升”等方面的痛点,从专业医疗健康、社区交流、达人价值挖掘等方面为用户提供全方位帮助,目前已拥有6000万用户。

“妈妈帮有效把握用户痛点,并在母婴教育领域率先尝试大数据和人工智能技术的应用,其创新精神与好未来不谋而合。”好未来投资事业部总经理吴颖表示,正是看到妈妈帮为用户创造的独特价值,好未来教育决定为其发展提供全面支持。日前,妈妈帮获得好未来教育独家战略投资,顺利完成亿元级B轮融资。吴颖说,对妈妈帮的投资,也是好未来对“AI+教育”的全新探索,基于妈妈帮的一些探索成果,好未来将进一步结合教育场景下的大数据与人工智能,促进体系内产品的全面升级。“我们希望通过投资更好地洞察未来家庭对育儿和教育的理解及需求。”

妈妈帮联合创始人兼CEO张良认为,随着时代的变迁,年轻的泛90后更关注自身成长和变化。对此,妈妈帮开始全力提速产品智能化升级。今年初,基于NLP(自然语义处理)技术开发而成的智能“帮小答”正式上线,为妈妈帮APP端用户提供了专业智能问答服务,实现了“快速响应、有问必答”。这也意味着妈妈帮率先涉足人工智能领域,致力于为母婴用户提供最前沿的科技母婴服务。

“所有AI面临的共同挑战是场景和数据。”张良认为,人工智能必须结合落地场景才能发挥实际功效。妈妈帮为妈妈人群提供服务的时候,首先是对用户需求场景的判断,然后基于数据的积累和挖掘能力,调用内容和服务,更好地响应用户需求。“妈妈帮希望借助科技的力量,一改以往社区+工具的平台提供方模式,成为和妈妈一起成长的智能陪伴者。”

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