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诚信是一种资格

2017-08-05 06:03:29   中国青年网

“财帛之厚,不能传三代。信誉之重,方可兴百年。”如今,很多企业兴盛一时,却犹如昙花一现,为何?很多企业年深日久,却依旧藉藉无名,为何?因为一个企业,十年的发展,靠的是资金和技术。而百年的发展,靠的是诚信与品牌。

上海外白渡桥是我国第一座全钢结构的桥梁,是上海外滩的标志性建筑之一。2007年岁末,一封寄自英国一家名叫华恩设计公司的信函飞到了上海市政工程管理局领导的案头。信中说,外白渡桥当初设计使用期限是100年,于1907年交付使用,现在已到期,请注意对该桥进行维修。这家设计公司还为上海市政工程管理局提供了当初大桥设计的全套图纸。这些图纸经历了百年沧桑,依然保存得完好如初。图纸是用手工绘制而成,但线条工整,每一个数据、每一个符号,都不差分毫;设计师、审核人、校对员、绘图人的姓名都一目了然,清清楚楚。正是有了英国这家大桥设计公司的郑重提醒,上海市的有关部门这才如梦初醒,原来大桥已“百岁高龄”,需要给它来一次全面“体检”和维修。英国设计公司保存完好的设计资料,也为外白渡桥的维修提供了完善、充分的科学依据。

当初这座大桥的设计施工者早已故去,这家公司也不知经历了多少风雨变迁,机构几经变化,人事几经更迭,对于他们售出百年的“产品”,完全不再需要承担任何责任。然而,只要公司存在,诚信就在。他们始终关注着自己的产品,没有忘记在遥远的中国,为他们前辈设计的桥梁做最后的提醒。

太值得赞赏了,这样的公司怎能不蒸蒸日上、顾客盈门呢?李嘉诚说:“如果取得别人的信任,你就必须做出承诺,一经承诺之后,便要负责到底,即使中途有困难,也要坚守诺言。”显然,这家公司做到了。

让我们来回顾在世界上成立第一个股份有限公司的荷兰,它的生存和发展靠的就是诚信。在荷兰首都阿姆斯特丹的海运博物馆,每个星期天,荷兰人都要在这里将400年前荷兰水手生活的每一个细节,一丝不苟地给参加活动的孩子们演示一遍:1596年,一个叫巴伦支的荷兰船长,准备找到一条从北面到达亚洲的路线,在经过北极圈俄罗斯的岛屿三文雅时,被冰封的海面困住了。巴伦支船长和17名荷兰水手无奈在这里度过了8个月的漫长冬季。他们拆掉了船上的甲板做燃料,以便在摄氏零下40度的严寒中保持体温;他们靠打猎来取得勉强维持生存的衣服和食物。在这样恶劣的险境中,8个人死去了。但荷兰商人却做了一件令人难以想象的事情,他们丝毫未动别人委托给他们的货物,而这些货物中就有可以挽救他们生命的衣物和药品。冬去春来,幸存的商人终于把货物几乎完好无损地送到委托人手中。

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