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“诚品”的文化启示

2017-08-04 06:39:02   中国青年网

诚品书店创办人、董事长吴清友因病逝世,引起众多读书人和网友读者的深切缅怀。

吴清友曾经说:“没有商业诚品不能活,没有文化诚品不想活。”诚品书店曾经历长达15年的亏损期,但凭借着对文化的坚守,如今的诚品书店,已是中国文化产业中的一个代表性企业。“书店是这个世界最好的模样”,这似乎说的就是诚品书店的样子。到了台北,如果不去诚品书店逛逛,似乎就无法领略这座城市的文化气息。

吴清友最早开这家书店,为什么取名“诚品书店”?先说“品”,应该是指书品,是讲究书的品格、追求文化的品格之意;而“诚”字,是吴清友一生最看重的字之一,他曾经说:“财物有时而尽,惟有‘诚’字是终身受用不尽的,所以我有机会成家立业,所有公司全部以诚为始。”

吴清友说:“‘诚品’赔钱的15年,是我一生中最丰富的时间,因为这让我第二次看到了自己。第一次看到自己,是当我拥有的金钱超过生活所需之后,觉得钱不是那么重要。经过‘诚品’赔钱的15年,我至少看到了自己对生命态度的诚恳,即便是执迷不悟,不知变通。”

所以,诚品书店灌注了吴清友“自己对生命态度的诚恳”,对自己生命信念的执着。有了生命的目标、有了存在定位的人生,一定是豁达宽阔的。并且,吴清友把这种生命的态度和情感,转移和投射到每一位读者身上,“当你把顾客看成消费者的时候,你看到的是他的钱,而没有注意到他是一个人。服务的终极目标是精进自己、分享他人。能不能把所有陌生人当成一个独立的生命个体,就像自己的兄弟姐妹一般?顾客只不过是在分享我精进过程当中某一个当下。”

吴清友把读者看成进行文化和心灵交流的平等生命个体,“书店是一个众生平等的空间,你有时间来,不一定要花钱,只要在书店就是受欢迎的人……”

吴清友,是一个天性真诚、执著、愿为文化牺牲的人,他让我们感到他已经把一生的全部真诚倾注在事业中。

在诚品全球官网首页上,有吴清友说的这样一段话:“不爱无诚,不诚无爱,爱是生命存在的主体,一个‘爱’字纵横人的一生。”“爱”与“诚”是人性的品质,也是文化和精神的本质。这种“爱”是一种博爱,是一种情怀,是对生命的爱、对文化的爱、对读者众生的爱,这使我们读者对“诚品”的内涵,有了更深层的理解。

诚品书店,为什么被誉为“台湾的文化地标”,具有全球影响力?因为,“诚品”让我们感受到了什么是文化,文化是怎样体现在对待人的生命和心灵的;文化是真诚的,能够给人以温暖,沟通心灵,进行灵魂的交流;文化是真实、真诚、美好、充满善和爱、具有生命感召和道德责任,这是文化真诚的力量。

杜 浩

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