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爱奇艺《姐姐好饿》第二季持续热播 深耕“美食+”细分市场
2017-08-03 10:54:40 中国经济网
由爱奇艺出品、独家播出的美食治愈系纯网综艺《姐姐好饿》第二季正在热播,节目凭借时尚、青春的内容调性吸引了众多用户的热情追捧。截止目前,《姐姐好饿》第二季总播放量突破3.5亿次,最高单集播放量达到5900万,百度指数峰值高达10,024。作为一档“美食+访谈”类型综艺,《姐姐好饿》第二季从制作理念、节目主题到布景设置进行全方位升级,爱奇艺在不断拓宽综艺内容边界,并始终坚持题材深耕和内容创新的同时,通过差异化的表达方式,使《姐姐好饿》成功成为网络综艺细分垂直领域中的标志性作品。
基于第一季的高播放量、用户口碑和媒体评价,《姐姐好饿》第二季一经上线就引发用户热评不断,用户对于节目的喜爱延展至线上对于相关话题的热烈讨论,口碑话题度一路飙升。截止目前,微博话题#姐姐好饿第二季#阅读量超过1500万,讨论量逼近20万,刷新纯网访谈综艺网络声量新高。本周,这档承包了一个夏天“笑点与泪点”的《姐姐好饿》第二季将迎来收官之作。冯德伦隔空示爱舒淇,杨丞琳高调秀恩爱、与小S现场“掐架”都将于本周播出,届时,《姐姐好饿》又将掀起新一轮的观看热潮。
在用户群落化形成的大背景下,爱奇艺始终坚持在持续打造头部综艺内容的基础上,精众垂直细分领域,并针对用户喜好、精众化题材进行创新,不断推出符合用户需求的网络综艺作品。《姐姐好饿》自上线之日起,便以女性心理作为主打方向,围绕“美食+访谈”展开,创造性开创“美食为名,情感为实”的新型综艺模式。第二季,节目新增姐妹淘“对谈”男嘉宾的内容,使女性主导元素更强,女性化视角也更加多元,实现美食类访谈节目的全新升级。此前,爱奇艺副总裁、节目开发中心总经理姜滨曾表示,窄切口创新是纯网综艺的未来发展方向。找准与现今市场上其他节目不一样的题材,更能建立起平台特色,并由此在纯网综艺的红海中脱颖而出。从《姐姐好饿》第一季的推出到第二季的升级,正是爱奇艺在细分垂直领域创新开拓与持续深耕的良好示范。
近几年,随着纯网综艺的持续爆发,同中求变成为各家视频平台关注的重点。爱奇艺作为国内最大的综合视频服务平台,在不断向用户输送优质内容的过程中,持续推出众多垂直细分类的综艺内容。除《姐姐好饿》第二季外,爱奇艺还推出国内首档明星自助式私人定制发布会《无与伦比的发布会》,示范了访谈综艺的全新打开方式,并推动访谈综艺的纵深拓展以及平台内容布局的精细化发展。此外,新晋纯网综艺黑马《中国有嘻哈》、大型原创专业音乐节目《中国新歌声》第二季、极致青春观点秀《大学生来了》第二季等一系列热门综艺在爱奇艺持续热播,为用户带来更加丰富多元的观看选择。
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