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电影暑期档已经过半,7月因为档期上映影片严重扎堆,国产片布局失衡,影片本身来说缺乏“爆款”,整个大盘依旧比较低迷。此前,《绣春刀2》为了避开竞争更激烈的8月,大幅度提档23天,但是票房利好优势并不明显;最后的票房爆点寄希望于7月最后一周登陆院线的《战狼2》与《建军大业》,能创造怎样的票房成绩还有待观察。根据时光网专业版数据,截至目前,今年7月累计票房为31.47亿,比前两年同期下降了很多,2016年7月总票房45.11亿,2015年7月总票房54.86亿,目前看来,要追上去年的票房至少需要在不到一周内拿下15亿票房,难度确实较大。
随之而来的8月,超30部电影加入暑期档大混战,国产片依然在数量上占据绝对主导,有成熟的IP和续集,也不乏炒冷饭的作品,从目前定档的阵容来看还是没有“爆款”;进口片方面,本月数量依旧不多,但胜在质量过硬,8月底的《极盗车神》、《赛车总动员》都具备超强的观赏力。
第一周
《三生三世十里桃花》
导演:赵小丁、安东尼·拉默里纳拉
主演:刘亦菲、杨洋、罗晋 类型:爱情、古装 上映日期:8月3日
刘亦菲、杨洋联袂主演的IP电影《三生三世十里桃花》通过提档“参战”,电影以网络同名长篇小说为基础改编而成,讲述了青丘帝姬白浅和九重天太子夜华三生三世的爱恨纠葛,据悉,电影在剧情方面最大限度尊重原著,将其打造成一部唯美的真实电影。
推荐语:事实上,该片早已未播先火,去年电影版与电视版同时发布剧照时,影版受到的口碑更胜一筹,被赞更贴合原著。但后来杨幂和赵又廷主演的电视剧版播后引起极大反响,网络播放量达到了惊人的295亿。影版票房在火爆的网络讨论以及IP影响力的基础上想必会有不错的成绩。早前杨幂饰演的白浅获得一致好评,但她本人表示相信刘亦菲对白浅有独特的诠释。
《我是马布里》
导演:杨子 主演:斯蒂芬·马布里、吴尊、何冰
类型:剧情、运动 上映日期:8月4日
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