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截至7.23票房只有30亿今年暑期档缘何中暑了?

2017-07-25 09:32:32   新华网

2017年暑期档到了竞争最激烈的时刻。尽管今年暑期高温炎热,电影市场也跟着中暑了——数据显示,7月22日周六单日分账票房1.49亿,创下三个半月以来最差周六表现。

整个7月的票房也不乐观:2015年7月,《捉妖记》、《煎饼侠》和《大圣归来》三部国产片带动创下55.06亿元的历史最高月票房纪录;2016年7月票房因票补泡沫破裂,只有45.08亿。今年截至7月23日,月票房仅有30.1亿——在剩下的一周内需要15亿的票房才能追齐去年,可谓难度极大。

对电影业整体而言,暑期档是必须要打赢的硬仗,它关乎全年票房的成败。2017年上半年,国产电影就开始“等风来”,但最终难敌进口片——已上映过的41部进口片累计票房占总票房的近61%;194部华语电影,累计票房只占约39%。票房前十名中只有三部是国产片《功夫瑜伽》(17.53亿)、《西游伏妖篇》(16.55亿)、《乘风破浪》(10.48亿)。更让人忧虑的是,国产片的力气似乎在年初就已经使尽,接下来的几个月一直票房疲软。于是,外界把目光投向了暑期档,认为会有井喷态势。但是,目前的状况是,片方依然在狂吹自己的作品,观众却趋于理性、不为所动。

一共有20多部电影扎堆今年的7月,整个暑期档则有60多部,目前已经出现了一系列的“碾压”和“踩踏”。比如,定于7月21日上映的《三生三世十里桃花》改档成8月4日上映,电影《鲛珠传》又由原定的8月4日改至8月11日上映,原定8月11日上映的《绣春刀·修罗战场》则宣布改档至7月19日,《我是马布里》由8月11日改至8月4日,《闪光少女》、《青禾男高》提前一天上映等等。调档越频繁,就意味着档期竞争越激烈。

国产影片频繁调档以抢占7月和8月的中部,是为了避开暑期档头尾的进口片——暑期档前有《变形金刚5》、《神偷奶爸3》开道,后有《极盗车神》和《赛车总动员3》抢进。

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