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首周末三天8340万!《父子雄兵》成今年暑期最强喜剧

2017-07-24 11:36:13   中国经济网

孟君

喜剧作为国产商业片的一个重要类型,一直是暑期档的常客。2015年暑期档票房冠亚军《捉妖记》和《煎饼侠》都是喜剧,2016年暑期档亚军《绝地逃亡》则是成龙的功夫喜剧。但今年暑期档前半程,已上映的《仙球大战》《反转人生》《绝世高手》《喵星人》等几部国产喜剧,票房口碑均不如人意。直到上周五大鹏和范伟主演的合家欢喜剧《父子雄兵》上映,情况才有所好转。截至7月23日24点,该片首周末三天票房8340万元,虽尚不及已上映17天的《绝世高手》(9886万元),但按目前票房走势来看,毫无疑问将超过后者。考虑到8月底之前没有重磅国产喜剧上映,《父子雄兵》将成为今年暑期最强喜剧。

合家欢温情喜剧《父子雄兵》突出重围

《父子雄兵》由大鹏监制,袁卫东执导,大鹏、范伟、张天爱、乔杉、邬君梅、任达华等主演,是大鹏自两年前一鸣惊人的《煎饼侠》之后的又一部喜剧。但与《煎饼侠》的爆笑风格不同,《父子雄兵》在搞笑的同时,着重渲染父子情深,是一部合家欢温情喜剧。

从当前中国内地电影市场的情况来看,爆笑喜剧无疑比温情喜剧更易为观众所接受,但大鹏并不想简单重复自己,再拍一部《煎饼侠》风格的电影,于是才有了《父子雄兵》中的搞笑和煽情并举,笑点与泪点齐飞。

《父子雄兵》首周末三天票房8340万元的票房成绩,的确和两年前的《煎饼侠》相差甚远,但这首先与当前的电影市场环境有关。自2016年上半年以来,中国内地电影市场票房增速明显放缓,陷入了滞涨的调整阶段,国产电影票房则开始下滑。今年上半年,国产电影票房105亿元,占比不到4成,相比去年同期的131亿元,下滑20%。春节后至今,国产电影票房普遍下滑。上周上映的国产新片中,票房表现最好的《绣春刀2:修罗战场》上映5天票房1.76亿,其次就是《父子雄兵》的8340万元。

而且,上周是今年暑期影市竞争最激烈的一周,从周五《父子雄兵》上映开始,虽然大盘连续三天单日票房过亿,但是每天票房榜前4名的影片票房差距都不大,谁也没有绝对优势,单片票房严重分流。在这种情况下,《父子雄兵》能靠不错的口碑和给力的宣传营销,艰难突出重围,实属不易。

暑期档喜剧相继扑街,《父子雄兵》守住阵地

在《父子雄兵》上周五上映之前,今年暑期档已上映的几部国产喜剧票房口碑都不太如人意。6月30日上映的《仙球大战》由刘镇伟执导、何炅、钟欣潼、蔡卓妍、邓丽欣、李菁、林子聪、马丽、杜海涛、李维嘉等多位明星主演,上映至今票房仅974万元,口碑更是差到极点;6月29日上映的爱情喜剧《反转人生》,导演伍仕贤,主演夏雨、宋茜、闫妮和潘斌龙,主创阵容也不弱,但仅拿到6927万元票房;卢正雨执导的无厘头喜剧片《绝世高手》备受市场期待,口碑也还不错,但7月7日上映至今票房仍未上亿,与预期相差甚远;古天乐和马丽主演的科幻喜剧《喵星人》更是票房口碑双扑街,7月14日上映至今票房4313万元。

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