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中国演艺圈的典范:他从艺30几年,红遍全国只代言过一次

2017-06-17 10:51:46   

李雪健老师近照

吴刚老师现在大家都知道了,因《人民的名义》达康书记而爆红,他刚红那会,就有一些懂行的声音在问了,会是哪个品牌拿下达康书记爆红后的第一个代言呢?这就是眼球经济的秘密,爆红是可以转化成钱的。

达康书记吴刚老师

而这也是为什么演艺公司明知那些小鲜肉小鲜花不受成熟观众待见却依然花大价钱去包装推销他们的原因:有曝光就有知名度,而知名度就等同流量,懂点营销的小伙伴都明白,现在什么最贵?流量最贵!何况,知名度有了,他们自然就能拥有自己的粉丝,还长得那么好看,死忠粉自然也就有了。最后,通过各种广告代言,流量换回来的就是白化化的银子了。

李易峰

鹿晗

像李易峰,鹿晗,吴亦凡等等这些为代表的小鲜肉们,以他们的知名度和粉丝群,广告代言变现的能力,以角点君对营销这玩意略懂皮毛的了解,一年起码就能以亿计,微博随便发一条有偿信息都会价值不菲,广告代言就更是不得了。

吴亦凡

胡歌

其实,这只是现代经济一条简单的规律,没有是非对错,像被称为零瑕疵艺人的胡歌,口碑够炸裂了吧,翻红之后,一样狂接广告代言,将流量变现。又像德高望重的陈道明,陈宝国,唐国强等等这些老戏骨,同样如此,其实也真的无可厚非,有人叫价有人买单,一个愿打一个愿挨,没毛病。然而,就是会有人是那个例外,他就是今天的主人公李雪健老师。

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