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南北稻香村商标之争反转:苏州稻香村恢复线上销售

2017-09-27 13:16:53   

从苏州稻香村(又称稻香村集团)获悉,北京知识产权法院解除了由北京稻香村食品有限责任公司(下简称“北稻”)申请的对苏州稻香村食品有限公司、北京苏稻食品工业有限公司(以下并称苏稻)的行为保全裁定。至此,中秋节前闹得纷纷扬扬的南北稻香村裁定事件突然有了戏剧性反转。

2016年阿里数据研究院数据显示,稻香村(苏稻)位列食品类中华老字号电商销量第一。

据稻香村集团相关负责人介绍,苏稻在营销模式上走在业内前端,提前意识到互联网的兴起必将对电商发展起到至关重要的作用,所以苏稻2009年起便成立了电商部,并且在近年来一直保持着良好的销售业绩,是非常年轻、有干劲的营销团队。进入互联网时代以来,苏稻积极布局“互联网+”,开拓线上分销渠道,经过多年积累,在天猫、京东等自营平台连续四年名列中式糕点行业销售第一位。在天猫平台销售的月饼中,苏州稻香村的市场份额占比较高,连续几年销售总量、单品销量排名第一,这次的“被迫下架”已经对苏稻造成巨大的经济损失。

据了解,此次中秋、国庆双节将至,北稻向北京知识产权法院提出对苏稻各电商平台作出诉前保全。随后苏稻部分产品被强制下架,苏州稻香村遭受了巨大的损失。目前苏州稻香村正在和天猫、京东、一号店等多家知名电商平台紧急协商,争取尽快恢复销售,避免更多损失。

截止至记者发稿天猫后台实时数据。

苏州稻香村方面表示,苏稻一直奉行“厚道做人、地道做事、成人达己、追求卓越”的品牌精神,珍惜国家政策及法律法规提供的企业发展良好环境,诚实劳动、公平竞争、共赢发展。国际市场空间广阔,有条件的国内品牌走出去是必然趋势,特别是在全球化背景下,国内品牌携手走向国际市场,将中国的好产品带给世界人民,何尝不是一件好事。希望商标争议双方能够共同携手发展“稻香村”这个品牌,做大做强中华老字号民族品牌。

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