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董明珠的倔强人生:姐走过的路,寸草不生

2017-09-08 11:22:17   中国经济网

因带领格力大举进军智能手机和新能源汽车制造等领域,董明珠一度被认为是“不务正业”,加上这些副业确实尚未产生明显业绩,董明珠的多元化战略一直备受争议。面对外界的质疑,在近日于厦门召开的金砖峰会期间,董明珠再次倔强地对媒体发声——即便举债也不会放弃格力手机和造车计划。

“倔强”、“固执”、“高调”、“霸气”、“网红”是外界赋予这位“霸道女总裁”的各种标签。因为成就了格力的龙头地位,董明珠敢说“我从来没有犯过错”、“我永远都是对的”;因为不愿受制于人,她曾负气将格力产品全线撤出家电卖场,自建门店渠道;因为激烈的市场竞争,她不惜指责同行、炮轰对手是“骗子”、“小偷集团”;因为颇高的曝光度,她乐于“为自己代言”,亲自为格力站台,豪言“让世界爱上中国造”;因为知道自己要什么,她不待见房地产并声称“永不涉足”,却对智能家居和智能制造情有独钟、执着追求。而今已经60多岁的董明珠,丝毫没有进入退休状态的征兆,依旧激情满怀、四处奔波。岁月没有磨去她的棱角,反而让她更加雄心勃勃,充满斗志。

风口之上无怨无悔

格力的空调霸主地位毋庸置疑。然而董明珠并不满足于此,面对单薄的业务结构导致的发展遇瓶颈,董明珠带领格力开启了多元化发展之路,全面进军智能手机、智能家居、新能源汽车、智能装备等领域。

在做手机方面,董明珠曾放言“格力做手机,分分钟灭掉小米”,也曾信誓旦旦“未来目标5000万部应该没什么大问题”,甚至直接放出“华为卖第一,我们就卖第二”的豪言壮语。

然而,据公开资料显示,格力迄今为止共发布了3款手机,销量均不尽如人意。第一代格力手机销量不足10万部,目前仍在售的第二代格力手机已经上市一年,线上销量只有2.5万部左右,这与董明珠一年卖出5000万部的“小目标”,差了几乎2000倍。不少业内人士指出,格力手机在配置和价格方面都没有给用户带来惊喜,其实已经注定失败。

在近日举行的金砖峰会上,董明珠却公开表示:“我从来没认为我的手机失败。我认为我的手机现在做得很好。虽然量不大,但我不是以量来认定,而是让每个人用完以后不后悔。我一直坚守自主创造、自主研发、自己设计,但这必须要有一个时间。”董明珠称,现在格力手机第三代、第四代已经出来了,希望从制造过程和设计功能上更加满足用户的需求。也有业内人士表示,董明珠做手机的野心并不是真要抢夺这市场,而是在布局未来的智能家居系统。

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